ST2S51 - Strategic Business Analysis 01 Sep 2018 - 31 Aug 2028 | Version 3
Associated Module Information
| Module Code: | ST2S51 | ||
|---|---|---|---|
| Module Title: | Strategic Business Analysis | ||
| Faculty: | Faculty of Business and Creative Industries | ||
| Faculty Group: | Business Management | ||
| Faculty Sub Group: | Business Management | ||
| Module Leader: | Louise Hung, Claire Wright | ||
| Module Team: | Anthony corner, Stephen Healy, Dan Tregoning, Bethan Williams | ||
| First Intended Intake: | SEP 2008 | Final Year of Intake: | 2013 |
| Date Closed: | |||
| Credit Value: | 20 | Credit Level: | 5 |
| Language: | English | ||
| Percentage of Module Taught in Welsh: | 0 | ||
| Equivalent Module: | |||
| HECOS codes: | 100810 - strategic management | ||
| HECOS Code Weighting: | 100 | ||
Document Version Information
| Version | 3 |
|---|---|
| Valid From | 01 Sep 2018 |
| Valid To | 31 Aug 2028 |
Module Aims
• To introduce the concept of strategy within a business context.
• To develop an understanding of the role of models in analysing a business’ strategic ambitions
Content Summary
The module introduces the concept of strategy and its relevance to business planning, including vision, mission, goals and objectives. The importance of competitive positioning and the analysis of both the internal and external environment are developed in order to gain an understanding of how organisations add value.
Factors such as organisational structures, culture and stakeholders are considered and models such as the value chain, five forces and PEST analysis are analysedintroduced and applied to the real business examples. The themes considered lead to an evaluation of strategic options for a business developing its strategic intent.
This module introduces strategy as a link with the other business subjects studied on the programme. It also plays an important role in preparing students for progression onto final year degree programmes.
This module will facilitate the development of Personal Development Planning (PDP) through the delivery of the key skills identified in the module descriptor.
Learning and Teaching Methods
| Activity Type | Hours |
|---|---|
| Lecture | 24 |
| Seminar | 24 |
| Directed Study | 76 |
| Independent Study | 76 |
| Total Hours Selected | 200 |
Learning Outcomes
| # | Learning Outcome |
|---|---|
| LO1 | LO1) Evaluation of the role and importance of strategy in shaping business decisions. |
| LO2 | LO2) Identify and evaluate the methods available for analysing strategic options |
Module Requisites
N/A
Assessment Criteria
| Assessment Category | Assessment Type | Description | Duration | Word Count | Weight (%) | Best of? | Pass Mark |
|---|---|---|---|---|---|---|---|
| Oral Assessment (CW) | Presentation (CW) 1 | Group presentation - Development of a strategy plan of an organisation | 15 | N/A | 50 | No | 40 |
| Written Assignment (CW) | Report (CW) 1 | Development of a growth strategy of an organisation | 0 | 2500 | 50 | No | 40 |
Assessment Matrix
| Assessment Type | Learning Outcomes | ||
|---|---|---|---|
| LO1 | LO2 | ||
| Presentation (CW) 1 | ✘ | ✔ | |
| Report (CW) 1 | ✘ | ✘ | |