SR2S157 - Enterprise in Sport 01 Sep 2020 - 31 Aug 2027 | Version 4

Associated Module Information

Module Code: SR2S157
Module Title: Enterprise in Sport
Faculty: Faculty of Life Sciences and Education
Faculty Group: Sport
Faculty Sub Group: Criminology
Module Leader: Thomas Overton
Module Team: Tony Wallis, Marek Ellis-Ebbrell, Danny Byrne, Melanie Tuckwell
First Intended Intake: SEP 2014 Final Year of Intake:
Date Closed:
Credit Value: 20 Credit Level: 5
Language: English
Percentage of Module Taught in Welsh: 0
Equivalent Module:
HECOS codes: 100095 - sports coaching
HECOS Code Weighting: 100

Document Version Information

Version 4
Valid From 01 Sep 2020
Valid To 31 Aug 2027

Module Aims

This module will introduce the students to the principles and processes relating to creativity and enterprising activity in sports development. Students will recognise various business models and appreciate the importance of applying key business skills in order to achieve successful outcomes when developing sport via effective business planning.

Content Summary

The nature and scope of enterprise and the characteristics of entrepreneurs.
The importance of creativity and innovation when developing sports initiatives.
Ideas creation for sports development.
Business research and environmental analysis.
Business models and formats.
Organisational structures.
The theories and principles of business strategy and planning for sports development.
The structure and development of business plans.
Funding sources to support entrepreneurial activity in sport.
Monitoring and evaluating the management of resources and performance for sustainability.

Learning and Teaching Methods

Activity Type Hours
Lecture 24
Seminar 12
Tutorial 12
Independent Study 100
Directed Study 52
Total Hours Selected 200

Learning Outcomes

# Learning Outcome
LO1 Define the concept of enterprise and develop enterprising ideas based on sport and physical activity.
LO2 Apply business skills in a sporting context.

Module Requisites

N/A

Assessment Criteria

Assessment Category Assessment Type Description Duration Word Count Weight (%) Best of? Pass Mark
Oral Assessment (CW) Presentation (CW) 1 Students will present a contemporary sport related business proposal. 15 N/A 50 No 40
Portfolio Portfolio 1 Students will be required to devise a series of independent components that combine to create a business plan for a sport or physical activity related service or product 0 2500 50 No 40

Assessment Matrix

Assessment Type Learning Outcomes
LO1 LO2
Presentation (CW) 1
Portfolio 1

Reading List

Beech, J. & Chadwick, S. (2013) The Business of Sport Management. Essex: Pearson Education Ltd

Chell, E, (2001) Entrepreneurship: Globalisation, innovation and development, Thomson Learning

Emery, P (2011) The Sports Management Toolkit, Routledge

Finch, B (2010) How to write a Business Plan: (Creating Success Series) Kogan Page.

Girginov, V (2008) Management of Sports Development, Butterwoth-Heinemann.

Kirwan, J (2009) Good Small Business Planning Guide: How to make a Successful Business

Neal, P (2005) CODA Business Planning. CODA

Scarborough, N. (2011) Effective Small Business Management. 10TH edn. Pearson Education

Smith, D (2009) Exploring innovation, Mc Graw Hill