BJ2S42 - Media Theory in Practice 24 Mar 2016 - 31 Aug 2026 | Version 1
Associated Module Information
| Module Code: | BJ2S42 | ||
|---|---|---|---|
| Module Title: | Media Theory in Practice | ||
| Faculty: | Faculty of Business and Creative Industries | ||
| Faculty Group: | Film and TV | ||
| Faculty Sub Group: | Film and TV | ||
| Module Leader: | Philip Mitchell | ||
| Module Team: | Gwyneth Moore | ||
| First Intended Intake: | SEP 2015 | Final Year of Intake: | |
| Date Closed: | |||
| Credit Value: | 20 | Credit Level: | 5 |
| Language: | English | ||
| Percentage of Module Taught in Welsh: | 0 | ||
| Equivalent Module: | |||
| HECOS codes: | 100443 - media production | ||
| HECOS Code Weighting: | 100 | ||
Document Version Information
| Version | 1 |
|---|---|
| Valid From | 24 Mar 2016 |
| Valid To | 31 Aug 2026 |
Module Aims
• Equip students with the ability to assimilate a range of complex ideas about issues and debates in media production and handle the documents that express these ideas.
• Deepen students’ confidence in articulating their own thoughts about such ideas.
• Encourage students to begin developing their own areas of research interest in, for example, broadcast or interactive media, and to begin to interrogate the relationship between theory and practice.
• Further develop transferrable skills in evidence-gathering and analysis.
Content Summary
This module aims to show students the empowering nature of theoretically-informed enquiry in asking and answering questions that might otherwise be missed. It builds on the theoretical concepts encountered in the first year with a sharper focus on a selection of specific theories and methodologies from the social sciences and cultural studies.
Students will examine research case studies into, for example: political economy of media production; the establishment of occupational norms; issues around effects theory; and the negotiation of meaning by audience.
They will re-examine these theories o build their own argument around them. They will create radio, audio-visual or web based content to further explore these ideas and arguments.
Learning and Teaching Methods
| Activity Type | Hours |
|---|---|
| Lecture | 24 |
| Seminar | 24 |
| Independent Study | 80 |
| Directed Study | 72 |
| Total Hours Selected | 200 |
Learning Outcomes
| # | Learning Outcome |
|---|---|
| LO1 | Students will be able to understand major theoretical and methodological approaches deployed in the critical analysis of issues in media production |
| LO2 | Students will develop a critical ability to assimilate, analyse, discuss and compare key debates and issues in media production, texts, audiences and policy; and communicate these in an articulate manner. |
| LO3 | Students will be able to apply theoretical understandings to a practical project |
Module Requisites
N/A
Assessment Criteria
| Assessment Category | Assessment Type | Description | Duration | Word Count | Weight (%) | Best of? | Pass Mark |
|---|---|---|---|---|---|---|---|
| Oral Assessment (CW) | Presentation (CW) 1 | Outline, through a presentation, a viable and original research project that you would consider doing on a topic related to this module | 10 | N/A | 20 | No | 40 |
| Practical | _Practical Assessment 1 | Create an audio/ video/ interactive project that communicates your critical thinking around key debates and issues in media production. Your project could be based on the idea that you outlined in your presentation. | 10 | 1200 | 80 | No | 40 |
Assessment Matrix
| Assessment Type | Learning Outcomes | ||
|---|---|---|---|
| LO1 | LO2 | LO3 | |
| Presentation (CW) 1 | ✔ | ✔ | ✔ |
| _Practical Assessment 1 | ✔ | ✔ | ✔ |