BU5U03 - Analysing, Interpreting and Reflecting on Findings 01 Sep 2015 - 31 Aug 2021 | Version 1

Associated Module Information

Module Code: BU5U03
Module Title: Analysing, Interpreting and Reflecting on Findings
Faculty: Faculty of Business and Society
Faculty Group: Business
Faculty Sub Group: Management, HRM and Leadership
Module Leader: Simon Thomas
Module Team:
First Intended Intake: SEP 2015 Final Year of Intake:
Date Closed:
Credit Value: 140 Credit Level: 8
Language: English
Percentage of Module Taught in Welsh: 0
Equivalent Module:
HECOS codes: 100078 - business and management
HECOS Code Weighting: 100

Document Version Information

Version 1
Valid From 01 Sep 2015
Valid To 31 Aug 2021

Module Aims

This module is designed to follow module three on the DBA programme and will enable students to analyse, interpret and reflect upon their findings.

This module will enable students to critically evaluate the primary data they have collected in a way that shows congruence with their research question.

This module will equip students with a variety of techniques for data analysis and interpretation, based on their underlying methodological position and the context of their research project.

This module will equip students to present their findings in a coherent manner, appropriate to their methodological position, and the context of their research question.

This module will build on modules one and three to continue to explore issues of reliability, validity, and research ethics as they relate to the students’ findings and proposed data analysis.

Content Summary

Synopsis of module content:
• Seminar discussions of data gathering issues.
• Introduction to data analysis.
• Quantitative data analysis techniques.
• Qualitative data analysis techniques.
• Presenting your findings.

Learning and Teaching Methods

Activity Type Hours
Seminar 20
Independent Study 1080
Directed Study 300
Total Hours Selected 1400

Learning Outcomes

# Learning Outcome
LO1 The ability to critically evaluate the various data analysis and interpretation options available to them in the construction of their research project.
LO2 The ability to link their chosen methodological foundations with appropriate data interpretation and presentation methods.
LO3 An understanding of the implications for reliability and validity of their research, and the ethical issues arising from reflection upon their findings.

Module Requisites

N/A

Assessment Criteria

Assessment Category Assessment Type Description Duration Word Count Weight (%) Best of? Pass Mark
Written Assignment (CW) Essay (CW) 1 Individual piece of coursework, this being up to approximately 20,000 words in length, depending upon the underlying methodology (it is anticipated that qualitative studies will require more words that quantitative studies in some cases, for example. 0 20000 100 No 40

Assessment Matrix

Assessment Type Learning Outcomes
LO1 LO2 LO3
Essay (CW) 1

Reading List

Latest editions of the following texts:

Boslaugh, S., An Intermediate Guide to SPSS Programming Using Syntax for Data Management. London: Sage
Ritchey, F.J., The Statistical Imagination. London: Mc Graw Hill
Brian, B., Crawford, P. and Hicks, C., Evidence-Based Research : Dilemmas and Debates in Healthcare Research London: Mc Graw Hill
Salkind, N.J., Tests & Measurement for People Who (Think They) Hate Tests & Measurement. London: Sage
Coolidge, F.L., Statistics: A Gentle Introduction London: Sage
Meyers, L.S. Gamst, G. and Guarino, A.J., Applied Multivariate Research: Design and Interpretation. London: Sage
Robinson, S. Kurpius, E. and Stafford, M.E., Testing and Measurement: A User-Friendly Guide. London: Sage
Gravetter, F.J. and Forzano, L.B., Research Methods for the Behavioral Sciences. Belmont: Thomson
Carver, R., H. and Gradwohl Nash, J., Doing Data Analysis with SPSS. Belmont: Thomson
Utts, J. M., Seeing Through Statistics. Belmont: Thomson
McClelland, G. H., Seeing Statistics CD-ROM. Belmont: Thomson
Gravetter, F. J. and Wallnau, L. B.,Statistics for the Behavioral Sciences Belmont: Thomson
Keller, Dana K., The Tao of Statistics. London: Sage
Alvesson, M. and Deetz, S., Doing Critical Management Research. London: Sage
Berger, P.L. & Luckmann, T., The Social Construction of Reality. New York: Anchor Press
Creswell, J., Qualitative inquiry and research design: Choosing among five traditions. Thousand Oaks, CA: Sage
Davis, C., After Poststructuralism; Reading, Stories and Theory, London: Sage
Grant, D., Keenoy, T. and Oswick, C., Discourse and Organization. London: Sage
Hollway, W. and Jefferson, T., Doing Qualitative Research Differently: Free Asociation, Narrative and the Interview Method, London: Sage
Makyut, P., Beginning Qualitative Research: A Philosophical and Practical Guide. London: Falmer Press
Miles, M. and Huberman, A.M., Qualitative data analysis: an expanded source book. Second Edition. Thousands Oaks, CA: Sage Mason, J, Qualitative Researching. London: Sage Publications
Silverman, D., Interpreting Qualitative Data – Methods for Analysing Talk, Text and Interaction. London: Sage