SR3S64 - The Business of Football 01 Jul 2023 - 31 Aug 2029 | Version 5
Associated Module Information
| Module Code: | SR3S64 | ||
|---|---|---|---|
| Module Title: | The Business of Football | ||
| Faculty: | Faculty of Life Sciences and Education | ||
| Faculty Group: | Sport | ||
| Faculty Sub Group: | Sports Coaching | ||
| Module Leader: | Jay Probert | ||
| Module Team: | Rachel Murray, Robyn Pinder | ||
| First Intended Intake: | FEB 2016 | Final Year of Intake: | |
| Date Closed: | |||
| Credit Value: | 20 | Credit Level: | 6 |
| Language: | English | ||
| Percentage of Module Taught in Welsh: | 0 | ||
| Equivalent Module: | |||
| HECOS codes: | 100096 - sports development | ||
| HECOS Code Weighting: | 100 | ||
Document Version Information
| Version | 5 |
|---|---|
| Valid From | 01 Jul 2023 |
| Valid To | 31 Aug 2029 |
Module Aims
Students will demonstrate an understanding and ability to critically analyse evaluate and appraise the key internal and external contexts in which football businesses operates.
Furthermore, the module seeks to provide students with a critical awareness of the contemporary issues, including sustainability, globalisation, corporate social responsibility, commercialisation, business innovation and risk management.
Content Summary
To gain an understanding of the range of challenges and opportunities faced by football organisations endeavouring to operate successfully within the national or international arena. Students may examine the following topics within the module:
• Globalization of Football
• Commercialisation of Football
• Governance and Regulation
• Organisational Behaviour
• Ethics within the game
• Branding and Marketing Communications
• Public Relations and the Media
• The Digital Experience
• Corporate Social Responsibility
• The Future of Football
Learning and Teaching Methods
| Activity Type | Hours |
|---|---|
| Lecture | 36 |
| Independent Study | 100 |
| Directed Study | 64 |
| Total Hours Selected | 200 |
Learning Outcomes
| # | Learning Outcome |
|---|---|
| LO1 | Evaluate contemporary challenges and identify appropriate strategies and activities facing football organisations operating within an international context. |
| LO2 | Demonstrate critical skills and be able to apply problem solving abilities to complex international organisational situations. |
Module Requisites
N/A
Assessment Criteria
| Assessment Category | Assessment Type | Description | Duration | Word Count | Weight (%) | Best of? | Pass Mark |
|---|---|---|---|---|---|---|---|
| Asynchronous Assessment | Report 1 | A critical comparison of the business models adopted by football organisations | 0 | 3500 | 100 | No | 40 |
Assessment Matrix
| Assessment Type | Learning Outcomes | ||
|---|---|---|---|
| LO1 | LO2 | ||
| Report 1 | ✔ | ✔ | |