PE4S107 - Health Promotion 01 Sep 2024 - 31 Aug 2030 | Version 4
Associated Module Information
| Module Code: | PE4S107 | ||
|---|---|---|---|
| Module Title: | Health Promotion | ||
| Faculty: | Faculty of Life Sciences and Education | ||
| Faculty Group: | Health and Social Care | ||
| Faculty Sub Group: | Health and Social Care | ||
| Module Leader: | Nova Corcoran | ||
| Module Team: | Dwynwen Spargo, Emma Gholamhossein | ||
| First Intended Intake: | FEB 2016 | Final Year of Intake: | 2029 |
| Date Closed: | |||
| Credit Value: | 20 | Credit Level: | 7 |
| Language: | English | ||
| Percentage of Module Taught in Welsh: | 0 | ||
| Equivalent Module: | |||
| HECOS codes: | 101317 - environmental and public health | ||
| HECOS Code Weighting: | 100 | ||
Document Version Information
| Version | 4 |
|---|---|
| Valid From | 01 Sep 2024 |
| Valid To | 31 Aug 2030 |
Module Aims
To develop the ability to critically appraise the principles, theories and practices of health promotion and social marketing and to develop advanced skills to design health promotion interventions that draw on in-depth analytical understanding of relevant theories of behaviour change, motivation, attitude and consumer behaviour.
Content Summary
Critical application of the principles and techniques of health promotion theory including the role of medical, educational, behavioural change, settings, policy and legislative interventions
The nature of health promotion and critical understanding of theories on motivation and attitude
Development and communication of effective health promotion messages
Developing, implementing and evaluating health promotion programmes, interventions and policies
Key settings for health promotion and activity
Discuss lay and professional contributions to health promotion within the context of collaborative multi-disciplinary working
Constraints to effective health promotion practice.
Contribution of concepts and determinants of health to models and approaches to health promotion and social marketing
Measuring health and assessment of health promotion and social marketing needs.
Using the evidence base for health promotion and how to initiate action to fill health promotion gaps.
Designing health promotion resources for improving population health and well being
Strategies for communicating health promotion messages
Knowledge of how to proactively use various media to communication key issues in health promotion
Learning and Teaching Methods
| Activity Type | Hours |
|---|---|
| Lecture | 28 |
| Tutorial | 2 |
| Independent study | 150 |
| Direct Study | 16 |
| Formative assessment - scheduled | 4 |
| Total Hours Selected | 200 |
Learning Outcomes
| # | Learning Outcome |
|---|---|
| LO1 | Demonstrate critical understanding of the strengths, limitations and scope of current approaches to health promotion critiquing the evidence base, approaches to health promotion, health promotion policy and main theoretical frameworks that inform practice |
| LO2 | Demonstrate clear understanding and application of theory to health promotion interventions that includes the ability to synthesise and critique the evidence based, create measurable outcomes, use appropriate methodologies and evaluation strategies. |
| LO3 | Critically discuss the use of mass media in the communication of key health promotion messages and analyse strategies and techniques to create and work effectively with various media sources to communicate key issues relevant to health. |
Module Requisites
N/A
Assessment Criteria
| Assessment Category | Assessment Type | Description | Duration | Word Count | Weight (%) | Best of? | Pass Mark |
|---|---|---|---|---|---|---|---|
| Asynchronous Assessment | Presentation (Asynchronous) 1 | A project/campaign presented in an Oral format critically applying the concepts and theories of good health promotion practice. A selection of topics will be offered. | 20 | N/A | 60 | No | 40 |
| Synchronous Onsite Assessment (Exam) | Onsite Closed Book Examination 1 | An exam based around relevant policy, theory and evidence in health promotion. | 120 | N/A | 40 | No | 40 |
Assessment Matrix
| Assessment Type | Learning Outcomes | ||
|---|---|---|---|
| LO1 | LO2 | LO3 | |
| Presentation (Asynchronous) 1 | ✔ | ✔ | ✔ |
| Onsite Closed Book Examination 1 | ✔ | ✔ | ✔ |