BS1S88 - Customer Service and Quality Systems 01 Sep 2018 - 31 Aug 2026 | Version 3

Associated Module Information

Module Code: BS1S88
Module Title: Customer Service and Quality Systems
Faculty: Faculty of Business and Creative Industries
Faculty Group: Business Management
Faculty Sub Group: Business Management
Module Leader: Mary Hedderman
Module Team: David Phillips, Sarah Campbell, Laurence Blake
First Intended Intake: JUN 2016 Final Year of Intake:
Date Closed:
Credit Value: 20 Credit Level: 4
Language: English
Percentage of Module Taught in Welsh: 0
Equivalent Module:
HECOS codes: 100078 - business and management
HECOS Code Weighting: 100

Document Version Information

Version 3
Valid From 01 Sep 2018
Valid To 31 Aug 2026

Module Aims

• To understand the importance of customer service excellence as a key differentiator to any business and service sector
• To examine and understand the issues affecting customers, intermediaries, employees and shareholders (and any other stakeholders), directly related to developing the customer focused culture of any organisation.
• To provide knowledge and develop understanding of quality assurance and inspection processes within the service sector context.

Content Summary

Learning and Teaching Methods

Activity Type Hours
Seminar 48
Independent Study 80
Directed Study 72
Total Hours Selected 200

Learning Outcomes

# Learning Outcome
LO1 • To demonstrate knowledge and develop understanding of quality assurance and inspection processes within the global service sector context.
LO2 • To understand and analyse the factors that may lead to customer service excellence in a service sector context.

Module Requisites

N/A

Assessment Criteria

Assessment Category Assessment Type Description Duration Word Count Weight (%) Best of? Pass Mark
Oral Assessment (CW) Presentation (CW) 1 Presentation detailing “secret shopper” experiences 15 N/A 40 No 40
Written Assignment (CW) Essay (CW) 1 Topical essay relating to Customer & Quality systems 0 2400 60 No 40

Assessment Matrix

Assessment Type Learning Outcomes
LO1 LO2
Presentation (CW) 1
Essay (CW) 1

Reading List

Cook, S .2011. Customer Care Excellence: How to create an effective customer focus (6th edition). London: Kogan Page
Heppell, M. (2015). 5-star serice: How do deliver exceptional customer service, Pearson: NY.
Hudson, S. & Hudson, L. 2013. Customer Service for Hospitality & Tourism.
Frankel, A. 2007. Punching In – The unauthorized adventures of a front line employee. New York: Harper Collins Publishers.
Lovelock, C and Wirtz, J 2007. Services Marketing: People, Technology and Strategy. 6th edition. USA: Pearson International.
Kotler P. & Makens J. (2010) Marketing for Hospitality and Tourism, 5th Edition, Person Education
Tisch, J.M. and Weber, K. 2007. Chocolates on the pillow aren’t enough: Reinventing the customer experience, John Wiley & Sons: NJ.