BJ1S36 - Interactive - Design and Construction 10 Mar 2016 - 11 Aug 2026 | Version 1

Associated Module Information

Module Code: BJ1S36
Module Title: Interactive - Design and Construction
Faculty: Faculty of Business and Creative Industries
Faculty Group: Film and TV
Faculty Sub Group: Film and TV
Module Leader: Paul Appleby
Module Team: Mandy Carpenter, Paul Appleby, Gwyneth Moore
First Intended Intake: SEP 2016 Final Year of Intake:
Date Closed:
Credit Value: 20 Credit Level: 4
Language: English
Percentage of Module Taught in Welsh: 0
Equivalent Module:
HECOS codes: 100443 - media production
HECOS Code Weighting: 100

Document Version Information

Version 1
Valid From 10 Mar 2016
Valid To 11 Aug 2026

Module Aims

This module will introduce students to the principals of interactive conceptualisation and their realization through graphic design and web site creation, development and the construction of interactives that employ a range of media.

It will enable students to develop their understanding and use of adobe and other current software

Content Summary

Students will participate in a series of theoretical seminars and practical workshops that will support:

A working knowledge of a range of graphic and web design programs and studio-based professional practices in the construction of a website.

An understanding and appreciation of the differences between interactive story-telling and other broadcast media forms.

The exploration and analysis of story construction using visual and aural material for interactive media platforms.

Introduction to transmedia/interactive story construction.

Learning and Teaching Methods

Activity Type Hours
Lecture 12
Seminar 12
Practical classes and workshops 12
Independent Study 100
Directed Study 64
Total Hours Selected 200

Learning Outcomes

# Learning Outcome
LO1 Demonstrate an understanding of the production of visual media/s for marketing a product across a variety of digital platforms.
LO2 Demonstrate the ability to conceive, develop and produce a transmedia interactive narrative that meets the needs of a specified audience.

Module Requisites

N/A

Assessment Criteria

Assessment Category Assessment Type Description Duration Word Count Weight (%) Best of? Pass Mark
Asynchronous Assessment Portfolio 2 A portfolio of visual and audio-based materials developed for the promotion and marketing of the set or chosen brief. 0 N/A 50 No 40
Asynchronous Assessment Portfolio 1 An individual presentation exploring the development and idea around marketing a media product/s as an interactive transmedia narrative, including branding, audiences, possible platforms and structure. 0 N/A 50 No 40

Assessment Matrix

Assessment Type Learning Outcomes
LO1 LO2
Portfolio 2
Portfolio 1

Reading List

Dowd, T. (2013). Transmedia: One Story – Many Media. Oxon: Focal Press

England, E & Finney, A. (2007). Managing Interactive Media: Project management for Web and Digital media. 4th edtn. Harlow: Addison-Wesley

Lupton, E & Phillips J. (2008). Graphic Design: The New Basics. New York: Princeton Architectural Press

Phillips, A. (2012). A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms. McGraw Hill

Ward, C. (2012). Popular Lies About Graphic Design. Barcelona: Actar-D