BJ2S48 - Interactive Storytelling 06 Jul 2023 - 31 Aug 2026 | Version 2

Associated Module Information

Module Code: BJ2S48
Module Title: Interactive Storytelling
Faculty: Faculty of Business and Creative Industries
Faculty Group: Film and TV
Faculty Sub Group: Film and TV
Module Leader: Mandy Carpenter
Module Team: Paul Mallison, Gwyneth Moore
First Intended Intake: SEP 2017 Final Year of Intake:
Date Closed:
Credit Value: 20 Credit Level: 5
Language: English
Percentage of Module Taught in Welsh: 0
Equivalent Module:
HECOS codes: 100443 - media production
HECOS Code Weighting: 100

Document Version Information

Version 2
Valid From 06 Jul 2023
Valid To 31 Aug 2026

Module Aims

This module aims to:

Further develop students understanding of the concepts and practices of interactive transmedia storytelling by introducing them to critical and theoretical perspectives regarding audience engagement with, and reception of, ‘interactives’.

Equip students with strategies and skills for implementing a transmedia/multiplatform approach to their own creative practice.

Content Summary

This module will introduce students to strategies for interpreting, adapting and developing fictional and factual narratives for audience interaction.

The students will be introduced to various examples of good practice to inspire their creative work and reflection.

The students will work together in skill appropriate teams, relevant to the range of media to be incorporated in the planning, research, media generation and construction of their interactive narrative productions. Each individual’s involvement will be recorded in an online portfolio, to be referenced during a reflective evaluation.

This module will also support your development as a sustainable practitioner via engagement with Albert Sustainable Production Certification. Discussions and tasks will equip you with a demonstrable general understanding of the science of climate change and its impacts. You’ll have the opportunity to identify and articulate the environmental impacts of a production, making reference to a calculated carbon footprint; and you’ll propose solutions to reduce the environmental impact of a production. You’ll also identify strategies that could engage audiences with environmental sustainability.

Learning and Teaching Methods

Activity Type Hours
Lecture 12
Seminar 12
Practical classes and workshops 12
Independent Study 100
Directed Study 64
Total Hours Selected 200

Learning Outcomes

# Learning Outcome
LO1 Produce work that demonstrates competence in operational aspects of multi-platform media production technologies, systems, techniques and professional group work practices.
LO2 Demonstrate the ability to implement and reflect on creative adaptation strategies in relation to the nature of audiences and their consumption of media in a digital, multi-platform world.

Module Requisites

N/A

Assessment Criteria

Assessment Category Assessment Type Description Duration Word Count Weight (%) Best of? Pass Mark
Asynchronous Assessment Practical Coursework 2 (Asynch) Practical Assessment 2 - A group portfolio demonstrating the individual's production role in developing, and producing the interactive artefact, to be referenced during a reflective evaluation. 0 N/A 50 No 40
Asynchronous Assessment Practical Coursework 1 (Asynch) Practical Assessment 1 - A group production of an interactive artefact, to be referenced during a reflective evaluation. 0 N/A 50 No 40

Assessment Matrix

Assessment Type Learning Outcomes
LO1 LO2
Practical Coursework 2 (Asynch)
Practical Coursework 1 (Asynch)

Reading List

Cardwell, S (2002). Adaptation Revisited: Television and the Classic Novel. Manchester: Manchester University Press

Dowd, T. (2013). Transmedia: One Story – Many Media. Oxon: Focal Press

England, E & Finney, A. (2007). Managing Interactive Media: Project management for Web and Digital media. 4th edtn. Harlow: Addison-Wesley

Hutcheon, L (2006). A Theory of Adaptation. New York and London: Routledge.

Phillips, A. (2012). A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple Platforms. McGraw Hill

Ryan, M.L. (2003). Narrative Across Media, The Johns Hopkins University Press

Firestorm; An Interactive: http://www.theguardian.com/world/interactive/2013/may/26/firestorm-bushfire-dunalley-holmes-family

How the Guardian built multimedia interactive Firestorm: https://www.journalism.co.uk/news/how-the-guardian-built-multimedia-interactive-firestorm/s2/a553101/

https://racontr.com/