SR4S046 - Sport Business Principles 01 Sep 2019 - 31 Aug 2028 | Version 2

Associated Module Information

Module Code: SR4S046
Module Title: Sport Business Principles
Faculty: Faculty of Life Sciences and Education
Faculty Group: Sport
Faculty Sub Group: Sports Coaching
Module Leader: Robert Griffiths
Module Team:
First Intended Intake: FEB 2017 Final Year of Intake: 2025
Date Closed:
Credit Value: 20 Credit Level: 7
Language: English
Percentage of Module Taught in Welsh: 0
Equivalent Module:
HECOS codes: 100096 - sports development
HECOS Code Weighting: 100

Document Version Information

Version 2
Valid From 01 Sep 2019
Valid To 31 Aug 2028

Module Aims

Provide an opportunity for students to gain knowledge and understanding of core business and management principles that are fundamental to the effective running of sports organisations. Students will be able to place a focus on a particular management function which is pertinent to their own work or interest, to enable them to gain an in depth understanding of particular business processes which they can make applicable to a sport workplace setting.

Content Summary

• Theoretical and practical implications of a range of business principles including finance; marketing; human resource management, project management and evaluation.
• Approaches and theories of how a business is managed effectively.
• Consequences of poorly executed business processes such as financial and budget management and recruitment and selection.
• The need for hard business processes to ensure consistency and clarity in the workplace
• Performance management approaches and how they are used to manage under performance e.g. disciplinary procedures; appraisals.
• The link between business processes and leadership e.g. recruitment and socialisation into an organisation; managing conflict etc.
• How research methods can be utilised to monitor and evaluate sport processes and practices

Learning and Teaching Methods

Activity Type Hours
Lecture 24
Independent Study 100
Directed Study 76
Total Hours Selected 200

Learning Outcomes

# Learning Outcome
LO1 Critically evaluate business principles and their relevance in the effective running sport organisations.
LO2 Provide critical analysis of specific business processes and how these are applied in a specific sports organisation.

Module Requisites

N/A

Assessment Criteria

Assessment Category Assessment Type Description Duration Word Count Weight (%) Best of? Pass Mark
Oral Assessment (CW) Presentation (CW) 1 Oral presentation on different processes required for effective management 20 N/A 50 No 40
Written Assignment (CW) Report (CW) 1 Report on a business principle/process relevant to a sports organisation 0 3000 50 No 40

Assessment Matrix

Assessment Type Learning Outcomes
LO1 LO2
Presentation (CW) 1 ✔ ✔
Report (CW) 1 ✔ ✔

Reading List

Beech, J. and Chadwick, S. (2006). The Marketing of Sport. Harlow: Prentice Hall.

Beech, J. and Chadwick, S. (2013). The Business of Sports Management. Harlow: Pearson.

Bill, K. (2009). Sport Management. Exeter: Learning Matters.

Bratton, J., & Gold, J. (5th Ed) (2012). Human Resource Management: Theory and Practice. Basingstoke; Palgrave Macmillan

Chelladurai, P. (1999) Human Resource Management in Sport and Recreation, Champaign, IL : Human Kinetics

Hoye, R., Smith, A., and Westerbeek, H. et al. (2006). Sport Management: Principles and applications. Oxford: Butterworth-Heinemann

Maylor, H. (2010). Project Management. 4th Ed. Harlow: Prentice Hall.

Robinson, L,. & Palmer, D. (2011). Managing Voluntary Sport Organisations. London: Routledge

Stewart, B. (2014). Sport Funding and Finance. Mondon: Routledge.

Taylor, T., Doherty, A., and McGraw, P., (2nd Ed) (2015) Managing People in Sport Organisations: A Strategic Human Resource Management Perspective. London; New York: Routledge