BJ1S47 - Promotion and Marketing in Sport 14 Feb 2017 - 01 Sep 2026 | Version 1
Associated Module Information
| Module Code: | BJ1S47 | ||
|---|---|---|---|
| Module Title: | Promotion and Marketing in Sport | ||
| Faculty: | Faculty of Business and Creative Industries | ||
| Faculty Group: | Film and TV | ||
| Faculty Sub Group: | Film and TV | ||
| Module Leader: | Delme Parfitt | ||
| Module Team: | Delme Parfitt, Christopher Pyke, Gwyneth Moore | ||
| First Intended Intake: | SEP 2017 | Final Year of Intake: | |
| Date Closed: | |||
| Credit Value: | 20 | Credit Level: | 4 |
| Language: | English | ||
| Percentage of Module Taught in Welsh: | 0 | ||
| Equivalent Module: | |||
| HECOS codes: | 100442 - journalism | ||
| HECOS Code Weighting: | 100 | ||
Document Version Information
| Version | 1 |
|---|---|
| Valid From | 14 Feb 2017 |
| Valid To | 01 Sep 2026 |
Module Aims
To create an understanding of the roles of sports press officers, marketers, and promoters.
Develop strong marketing and public relations skills and brand awareness while developing skills to function in these areas.
Content Summary
Students will gain an awareness of the different roles press officers, brand managers etc. play within sports communications and where journalism skills fit into the mix.
Investigating promotional methods used in the sports industry and understanding the basics of marketing theory and brand development.
Students will learn how to interpret a project brief; apply key marketing principles and methods of promoting sports brands within the context of PR, marketing and advertising; and understand their place within a contemporary business environment.
Students will also be encouraged to develop their awareness of their personal brand.
Learning and Teaching Methods
| Activity Type | Hours |
|---|---|
| Lecture | 10 |
| Seminar | 18 |
| Practical classes and workshops | 6 |
| External visits | 2 |
| Independent Study | 100 |
| Directed Study | 64 |
| Total Hours Selected | 200 |
Learning Outcomes
| # | Learning Outcome |
|---|---|
| LO1 | Demonstrate knowledge and understanding of the concept of Marketing communications, models and principles. |
| LO2 | Analyse performance and the position of a brand in the marketplace through the analysis of a relevant communications strategy. |
Module Requisites
N/A
Assessment Criteria
| Assessment Category | Assessment Type | Description | Duration | Word Count | Weight (%) | Best of? | Pass Mark |
|---|---|---|---|---|---|---|---|
| Asynchronous Assessment | Report 1 | Report analysing a communications campaign. | 0 | 1600 | 40 | No | 40 |
| Asynchronous Assessment | Portfolio 1 | Portfolio of work demonstrating key areas of marketing, promotion and PR within the context of sports communication. | 0 | N/A | 60 | No | 40 |
Assessment Matrix
| Assessment Type | Learning Outcomes | ||
|---|---|---|---|
| LO1 | LO2 | ||
| Report 1 | ✔ | ✔ | |
| Portfolio 1 | ✔ | ✔ | |