BJ2S58 - Digital Marketing and PR in Sport 14 Feb 2017 - 01 Sep 2026 | Version 1
Associated Module Information
| Module Code: | BJ2S58 | ||
|---|---|---|---|
| Module Title: | Digital Marketing and PR in Sport | ||
| Faculty: | Faculty of Business and Creative Industries | ||
| Faculty Group: | Film and TV | ||
| Faculty Sub Group: | Film and TV | ||
| Module Leader: | Delme Parfitt | ||
| Module Team: | Delme Parfitt, Christopher Pyke, Gwyneth Moore | ||
| First Intended Intake: | SEP 2017 | Final Year of Intake: | |
| Date Closed: | |||
| Credit Value: | 20 | Credit Level: | 5 |
| Language: | English | ||
| Percentage of Module Taught in Welsh: | 0 | ||
| Equivalent Module: | |||
| HECOS codes: | 100442 - journalism | ||
| HECOS Code Weighting: | 100 | ||
Document Version Information
| Version | 1 |
|---|---|
| Valid From | 14 Feb 2017 |
| Valid To | 01 Sep 2026 |
Module Aims
To equip students with the knowledge and skills to be able to apply marketing and PR theory to their own practice.
Understand the impact PR and marketing has on the sports sector and how the industry currently functions within the framework of sports communications.
Content Summary
This module recognises the growing need for digital marketing and PR skills in sport. It will explore content development as a means of marketing sports brands; the need for engagement, personalisation and customisation of content; the role of Public Relations for team and individual brands and how digital media skills can enhance them across a range of platforms.
It will also require students to reflect on the crisis management aspect of PR as it relates to sport and sports professionals.
Learning and Teaching Methods
| Activity Type | Hours |
|---|---|
| Lecture | 10 |
| Seminar | 12 |
| Tutorial | 4 |
| Project supervision | 4 |
| Practical classes and workshops | 6 |
| Independent Study | 90 |
| Directed Study | 74 |
| Total Hours Selected | 200 |
Learning Outcomes
| # | Learning Outcome |
|---|---|
| LO1 | Demonstrate a sophisticated understanding of the range of techniques and tactical elements used in professional Marketing and PR. |
| LO2 | Consolidate their understanding of theoretical and conceptual bases of Marketing and PR and of the emerging themes which are impacting on it. |
Module Requisites
N/A
Assessment Criteria
| Assessment Category | Assessment Type | Description | Duration | Word Count | Weight (%) | Best of? | Pass Mark |
|---|---|---|---|---|---|---|---|
| Asynchronous Assessment | Presentation (Asynchronous) 1 | Presentation and supporting research demonstrating an understanding of marketing and/or PR practices. | 15 | N/A | 60 | No | 40 |
| Asynchronous Assessment | Essay 1 | Analysis of brand development | 0 | 2000 | 40 | No | 40 |
Assessment Matrix
| Assessment Type | Learning Outcomes | ||
|---|---|---|---|
| LO1 | LO2 | ||
| Presentation (Asynchronous) 1 | ✔ | ✔ | |
| Essay 1 | ✔ | ✔ | |