DG1S48 - Advertising for Print 01 Sep 2017 - 01 Sep 2027 | Version 1
Associated Module Information
| Module Code: | DG1S48 | ||
|---|---|---|---|
| Module Title: | Advertising for Print | ||
| Faculty: | Faculty of Business and Creative Industries | ||
| Faculty Group: | Fashion, Marketing and Photography | ||
| Faculty Sub Group: | Marketing | ||
| Module Leader: | Lee Thomas, Emma Marshman | ||
| Module Team: | Steven Wright | ||
| First Intended Intake: | SEP 2017 | Final Year of Intake: | |
| Date Closed: | |||
| Credit Value: | 20 | Credit Level: | 4 |
| Language: | English | ||
| Percentage of Module Taught in Welsh: | 0 | ||
| Equivalent Module: | |||
| HECOS codes: | 100048 - design | ||
| HECOS Code Weighting: | 100 | ||
Document Version Information
| Version | 1 |
|---|---|
| Valid From | 01 Sep 2017 |
| Valid To | 01 Sep 2027 |
Module Aims
• Develop creative thinking and problem solving in the development of ideas in response to traditional print-based advertising problems.
• Understand the role of copy in advertising.
• Equip you with the fundamental skills required to visualise print-based advertising ideas and concepts using digital media.
• Introduce you to appropriate specialist software skills.
• Develop a critical awareness of your own work and the work of others in the advertising industry.
• Build an awareness of the business context of advertising practice.
• Build a habit of critically engaging with current advertising practice.
Content Summary
This module introduces you to the fundamental skills, knowledge, and understanding required to produce creative responses to communication challenges aimed at readers of traditional print media, including magazines, posters and direct mail. These skills are transferable in to other media and will be developed throughout the course.
The module connects closely with ‘Advertising Fundamentals’ and will help you understand the business and strategic decisions that lie behind where advertisements are placed.
You’ll start to consider the relationship between words and image.
Learning and Teaching Methods
| Activity Type | Hours |
|---|---|
| Lecture | 8 |
| Project supervision | 20 |
| Supervised time in studio/workshop | 20 |
| Independent Study | 100 |
| Directed Study | 52 |
| Total Hours Selected | 200 |
Learning Outcomes
| # | Learning Outcome |
|---|---|
| LO1 | Identify key questions relating to strategic objectives, audience, and media choice. |
| LO2 | Evaluate creative decisions based on research and strategic thinking. |
Module Requisites
N/A
Assessment Criteria
| Assessment Category | Assessment Type | Description | Duration | Word Count | Weight (%) | Best of? | Pass Mark |
|---|---|---|---|---|---|---|---|
| Asynchronous Assessment | Visual Journal 1 | Identify a current campaign running in printed media and present an analysis of its strategic objectives and creative direction. | 0 | N/A | 30 | No | 40 |
| Asynchronous Assessment | Creative Designs / Art 1 | A proposal for an advertising campaign running across press and outdoor media. The proposal should demonstrate how media and creative decisions relate to client aims. | 0 | N/A | 70 | No | 40 |
Assessment Matrix
| Assessment Type | Learning Outcomes | ||
|---|---|---|---|
| LO1 | LO2 | ||
| Visual Journal 1 | ✔ | ✔ | |
| Creative Designs / Art 1 | ✔ | ✔ | |