DG3S37 - Advertising Collaboration 01 Sep 2017 - 01 Sep 2027 | Version 1
Associated Module Information
| Module Code: | DG3S37 | ||
|---|---|---|---|
| Module Title: | Advertising Collaboration | ||
| Faculty: | Faculty of Business and Creative Industries | ||
| Faculty Group: | Fashion, Marketing and Photography | ||
| Faculty Sub Group: | Marketing | ||
| Module Leader: | Lee Thomas | ||
| Module Team: | Steven Wright | ||
| First Intended Intake: | SEP 2017 | Final Year of Intake: | |
| Date Closed: | |||
| Credit Value: | 20 | Credit Level: | 6 |
| Language: | English | ||
| Percentage of Module Taught in Welsh: | 0 | ||
| Equivalent Module: | |||
| HECOS codes: | 100074 - advertising | ||
| HECOS Code Weighting: | 100 | ||
Document Version Information
| Version | 1 |
|---|---|
| Valid From | 01 Sep 2017 |
| Valid To | 01 Sep 2027 |
Module Aims
• Engage with a charity, volunteer or community organisation
• Develop creative approaches to building awareness and encouraging action
• Apply knowledge and skills to a more complex collaborative project brief
• Demonstrate personal responsibility and professional codes of conduct appropriate to your chosen specialist practice
Content Summary
In this module, you will work with a ‘third sector’ client to advise them on creative approaches to building awareness of their work, and encouraging action on the part of their target audience.
In doing so you will work with your peers to develop a range of practical and effective solutions.
Behind the goal of producing work that supports good causes, the module also encourages you to develop key professional attributes. In particular, collaborative working and professional approaches to working with clients and their audiences.
These aspects will indirectly form a large part of your assessment through one simple truth: a bad team approach, and unprofessional behaviour, will not result in good advertising.
As with the Agency Simulation module, you are not in competition with other students or groups but should support others in helping the client. Students who go above and beyond to help others will have their contributions recognised.
Note that the nature of the project may involve consideration of ethics and other issues, and care should be taken not to publish anything online that compromises others.
Learning and Teaching Methods
| Activity Type | Hours |
|---|---|
| Lecture | 8 |
| Project supervision | 20 |
| Supervised time in studio/workshop | 20 |
| Independent Study | 100 |
| Directed Study | 52 |
| Total Hours Selected | 200 |
Learning Outcomes
| # | Learning Outcome |
|---|---|
| LO1 | Critically analyse and describe the communication needs of a non-profit organisation |
| LO2 | Propose a practical communication strategy to build awareness of, and provoke engagement with, a non-profit organisation. |
Module Requisites
N/A
Assessment Criteria
| Assessment Category | Assessment Type | Description | Duration | Word Count | Weight (%) | Best of? | Pass Mark |
|---|---|---|---|---|---|---|---|
| Asynchronous Assessment | Visual Journal 1 | A journal of research activity including analysis of advertising and marketing campaigns. Collected roughs, storyboards and finished artwork responding to the brief. | 0 | N/A | 70 | No | 40 |
| Asynchronous Assessment | Presentation (Asynchronous) 1 | A presentation to the client | 10 | N/A | 30 | No | 40 |
Assessment Matrix
| Assessment Type | Learning Outcomes | ||
|---|---|---|---|
| LO1 | LO2 | ||
| Visual Journal 1 | ✔ | ✔ | |
| Presentation (Asynchronous) 1 | ✔ | ✔ | |