Curriculum Information

This module asks the student to critically reflect and audit their own skills. This will inform the audit of skills obtained against the skills needed for the world of work. Through a specific and detailed self-skills audit, the student will then carry out a detailed personal SWOT analysis which needs to include hard and soft skills.

This information will be used to inform and then create a portfolio of marketing material which will be designed and produced so that students can start to actively market themselves.

Through a series of workshops, seminars and tutorials, students will be encouraged to create skills based around self-promotional marketing. Specifically, they will be taught to:

• Create a report based on a skills audit and current industry needs
• Create, build and maintain an active work based social media platform such as LinkedIn.
• Understand creative and cultural trends and needs in industry
• Understand current marketing methods using current digital platforms
• Plan, design and act on a strategic self-promotional plan (such as show reels, websites etc.) that engages an audience
• Have a clear understanding of the platforms and content that are being used

By researching the current needs of industry, an understanding of the world of work and their own skills students will be able to become self-aware as people undertaking a career in the creative industries. The module aims to give them confidence in the work place whilst preparing them in tackling situations that may arise in this environment. This will result in a level of confidence in expressing themselves and their creative ideas to clients in the world of work.