SR4S056 - Enterprise and Innovation in Sport (online) 01 Sep 2019 - 31 Aug 2028 | Version 3
Associated Module Information
| Module Code: | SR4S056 | ||
|---|---|---|---|
| Module Title: | Enterprise and Innovation in Sport (online) | ||
| Faculty: | Faculty of Life Sciences and Education | ||
| Faculty Group: | Sport | ||
| Faculty Sub Group: | Sports Coaching | ||
| Module Leader: | Tony Wallis | ||
| Module Team: | |||
| First Intended Intake: | JAN 2018 | Final Year of Intake: | 2025 |
| Date Closed: | |||
| Credit Value: | 20 | Credit Level: | 7 |
| Language: | English | ||
| Percentage of Module Taught in Welsh: | 0 | ||
| Equivalent Module: | |||
| HECOS codes: | 100096 - sports development | ||
| HECOS Code Weighting: | 100 | ||
Document Version Information
| Version | 3 |
|---|---|
| Valid From | 01 Sep 2019 |
| Valid To | 31 Aug 2028 |
Module Aims
Provide an opportunity for students to explore the principles and processes relating to creativity and enterprising activity in the sports sector. Students will gain insight into a range of innovative and creative approaches to ‘selling’ sport to the consumer, drawing on examples from other industries.
Content Summary
The module will introduce the student to:
• The nature and scope of enterprise and the characteristics of entrepreneurs.
• The importance of creativity when developing and promoting sports initiatives.
• Innovation and ideas creation for sport and physical activity.
• Alternative business models, formats and organisational structures to deliver sport
• Entrepreneurship and Intrapreneurship
• Consumer behaviour and Market segmentation
• Commercialisation of sport
• Marketing principles relevant to enterprise including: brand management; pricing strategies; competitive advantage; USPs.
Learning and Teaching Methods
| Activity Type | Hours |
|---|---|
| Lecture | 24 |
| Independent Study | 100 |
| Directed Study | 76 |
| Total Hours Selected | 200 |
Learning Outcomes
| # | Learning Outcome |
|---|---|
| LO1 | Identify and critically evaluate approaches of innovation and enterprise in sport. |
| LO2 | Critically analyse specific innovation and creativity techniques from different business sectors and apply these to a specific sports organisation. |
Module Requisites
N/A
Assessment Criteria
| Assessment Category | Assessment Type | Description | Duration | Word Count | Weight (%) | Best of? | Pass Mark |
|---|---|---|---|---|---|---|---|
| Written Assignment (CW) | Project (CW) 1 | Applied project focused on innovative approach used by an organisation and how this can be applied in a sporting context | 0 | 6000 | 100 | No | 40 |
Assessment Matrix
| Assessment Type | Learning Outcomes | ||
|---|---|---|---|
| LO1 | LO2 | ||
| Project (CW) 1 | ✔ | ✔ | |