AF4S50 - Business Research Project 01 Sep 2018 - 31 Aug 2026 | Version 1

Associated Module Information

Module Code: AF4S50
Module Title: Business Research Project
Faculty: Faculty of Business and Creative Industries
Faculty Group: Accounting and Finance
Faculty Sub Group: Accounting and Finance
Module Leader: Tamira Rolls
Module Team: Jared Davies
First Intended Intake: SEP 2018 Final Year of Intake:
Date Closed:
Credit Value: 20 Credit Level: 7
Language: English
Percentage of Module Taught in Welsh: 0
Equivalent Module:
HECOS codes: 101278 - employability skills (personal learning)
HECOS Code Weighting: 100

Document Version Information

Version 1
Valid From 01 Sep 2018
Valid To 31 Aug 2026

Module Aims

This module aims to prepare students to:

Search for, read, analyse and conduct critical reviews of academic and professional literature;

Critically review and evaluate a range of research methodologies and methods; and

Undertake a substantive individual Business Research Project that involves: a critical evaluation of the relevant research literature; the development of a comprehensive, logical and tailored research methodology; the adoption of appropriate research methods and tools to gather and evaluate appropriate research evidence; and the drawing of appropriate conclusions, including recommendations for further research.

The module therefore further develops advanced skills of diagnosis, analysis, criticism, synthesis and critical evaluation.

Content Summary

This module includes key aspects of research methodology in order to provide students with the research skills they need to complete an individual Business Research Project.

Content:

An introduction to the research process (including research questions)

Introduction to critical literature reviews

Searching for, recording and retrieving informationReviewing and evaluating sources / synthesising findings

Research design

The split between quantitative and qualitative research

Qualitative research methods

Quantitative research methods

Producing a research proposal and undertaking a systematic research project

Critically evaluating research evidence and drawing conclusions

Learning and Teaching Methods

Activity Type Hours
Seminar 21
Project supervision 2
Independent Study 156
Directed Study 21
Total Hours Selected 200

Learning Outcomes

# Learning Outcome
LO1 Undertake a substantive individual Business Research Project that involves: a critical evaluation of the relevant research literature; and the development of a comprehensive, logical and tailored research methodology
LO2 Undertake a substantive individual Business Research Project that involves: the adoption of appropriate research methods and tools to gather and evaluate appropriate research evidence; and the drawing of appropriate conclusions, including recommendations for further research.

Module Requisites

N/A

Assessment Criteria

Assessment Category Assessment Type Description Duration Word Count Weight (%) Best of? Pass Mark
Dissertation Dissertation Individual Business Research Project 0 6000 100 No 40

Assessment Matrix

Assessment Type Learning Outcomes
LO1 LO2
Dissertation

Reading List

Adams, J., Khan, H.T.A., Raeside, R. and White, D.I. Research Methods for Graduate Business and Social Science Students, Response Books, Sage.

Beattie, V., Ryan, B. Scapens, R.W. and Theobald, M. Research Methods and Methodology in Finance and Accounting, Thomson.

Bell, J. Doing Your Research Project. Buckingham: Open University Press.

Collis, J. and Hussey, R. Business Research: A Practical Guide for Undergraduate and Postgraduate Students. Basingstoke: Palgrave Macmillan.

Fink, A. Conducting Research Literature Reviews: From The Internet To Paper. London: Sage.

Gill, J. and Johnson, P. Research Methods for Managers. London: Paul Chapman.

Hart, C. Doing a Literature Review. London: Sage.

Krathwohl, D.R. and Smith, N.L. How to Prepare a Dissertation Proposal: Suggestions for Students in Education and the Social and Behavioural Sciences. Syracuse University Press.

Leedy, P. and Ormrod, J.E. Practical research: planning & design. New Jersey: Merrill Prentice Hall.

Locke, L.F., Spirduso, W.W. and Silverman, S.J. Reading and Understanding Research. London: Sage.

Oppenheim, A.N. Questionnaire Design, Interviewing and Attitude Measurement. London: Pinter Pubs.

Saunders, M., Lewis, P. And Thornhill, A. Research Methods for Business Students, FT Prentice Hall