DG4S26 - Graphic Communication Principles 01 Aug 2024 - 31 Aug 2026 | Version 1
Associated Module Information
| Module Code: | DG4S26 | ||
|---|---|---|---|
| Module Title: | Graphic Communication Principles | ||
| Faculty: | Faculty of Business and Creative Industries | ||
| Faculty Group: | Games and Design | ||
| Faculty Sub Group: | Design | ||
| Module Leader: | Ryan Preece | ||
| Module Team: | Stephen Leadbetter, Sarah Down, Emma Marshman | ||
| First Intended Intake: | SEP 2018 | Final Year of Intake: | 2023 |
| Date Closed: | |||
| Credit Value: | 20 | Credit Level: | 7 |
| Language: | English | ||
| Percentage of Module Taught in Welsh: | 0 | ||
| Equivalent Module: | |||
| HECOS codes: | |||
| HECOS Code Weighting: | |||
Document Version Information
| Version | 1 |
|---|---|
| Valid From | 01 Aug 2024 |
| Valid To | 31 Aug 2026 |
Module Aims
To provide an advanced understanding of the methodologies, principles, skills and working practices involved in designing for graphic communication.
Examining complex issues relating to conceptualisation, process, management and implementation of graphic communication solutions within a business and research environment.
Formulating innovative and individual new approaches to design solutions, involving independence of approach, inquiry and resolution.
Content Summary
Management of the Design Processes: Agreeing the brief. Defining the problem. Project outcome and intended media platforms - print, screen, web, interactive. Restrictions, agreeing budgets and costing estimates.
Project Management and Workflow Structures: Planning using a strategic plan. Setting of deadlines and deliverables. Monitoring of progress and efficiency of workflow methodology.
Sub-Contracting of Elements: Working with photographers, printers, programmers, illustrators and animators. Copyright legislation and design protection within the industry.
Creative use of Chosen Media: Tools, techniques and workflow methods.
Management of Final Production with Outside Agencies: Printers, ISPs, exhibition/spatial designers.
Learning and Teaching Methods
| Activity Type | Hours |
|---|---|
| Lecture | 6 |
| Project supervision | 16 |
| Supervised time in studio/workshop | 14 |
| Independent Study | 112 |
| Directed Study | 50 |
| Formative Assessment - Scheduled | 2 |
| Total Hours Selected | 200 |
Learning Outcomes
| # | Learning Outcome |
|---|---|
| LO1 | A high level of knowledge and understanding of current practice and research within the student’s chosen specialism, effectively utilising this to undertake complex problem solving and to develop innovative practice. |
| LO2 | Develop to a professional standard, student subject specific and generic knowledge and understanding, creativity, confidence, attributes and skills. |
Module Requisites
N/A
Assessment Criteria
| Assessment Category | Assessment Type | Description | Duration | Word Count | Weight (%) | Best of? | Pass Mark |
|---|---|---|---|---|---|---|---|
| Asynchronous Assessment | Creative Designs / Art 1 | Specific graphic communication task – from brief to solution. | 0 | N/A | 100 | No | 40 |
Assessment Matrix
| Assessment Type | Learning Outcomes | ||
|---|---|---|---|
| LO1 | LO2 | ||
| Creative Designs / Art 1 | ✔ | ✔ | |