DG4S28 - Professional Design Practice 09 Feb 2018 - 31 Aug 2026 | Version 1
Associated Module Information
| Module Code: | DG4S28 | ||
|---|---|---|---|
| Module Title: | Professional Design Practice | ||
| Faculty: | Faculty of Business and Creative Industries | ||
| Faculty Group: | Games and Design | ||
| Faculty Sub Group: | Design | ||
| Module Leader: | Joseph Brown | ||
| Module Team: | Stephen Leadbetter, Ryan Preece, Sarah Down, Rachel Grainger, Emma Marshman | ||
| First Intended Intake: | SEP 2018 | Final Year of Intake: | |
| Date Closed: | |||
| Credit Value: | 20 | Credit Level: | 7 |
| Language: | English | ||
| Percentage of Module Taught in Welsh: | 0 | ||
| Equivalent Module: | |||
| HECOS codes: | |||
| HECOS Code Weighting: | |||
Document Version Information
| Version | 1 |
|---|---|
| Valid From | 09 Feb 2018 |
| Valid To | 31 Aug 2026 |
Module Aims
To develop in students an advanced understanding of the skills and theories of business practice in a range of design business environments.
To scrutinise the social, economic and political factors effecting decisions made within the design industry.
To investigate the entrepreneurial aspects of contemporary Design Practice involved in starting up and running a small design consultancy or freelance design practice.
Challenging existing models of design management with innovative new approaches.
Content Summary
The nature of the Graphic Communication industry:
Typical business models, scale and operation.
Business operation and issues:
Definitions, principles and techniques of hazard identification and risk management and
assessment. Costing, budgeting, ordering, cash flow, profit and loss margins explained for different size enterprises.
Corporate requirements and responsibilities:
Client base, legislation, green issues, corporate image, ethics and business strategy.
Small Business Start-up:
Agencies and support organisations. The Business Plan. Forecasts and predicted income. Premises, equipment and staffing.
Learning and Teaching Methods
| Activity Type | Hours |
|---|---|
| Lecture | 6 |
| Project supervision | 15 |
| Supervised time in studio/workshop | 15 |
| Independent Study | 112 |
| Directed Study | 52 |
| Total Hours Selected | 200 |
Learning Outcomes
| # | Learning Outcome |
|---|---|
| LO1 | Exhibit a sophisticated higher awareness of business and professional practice in relation to clients, employers, employees and suppliers in various areas of the design industry. |
| LO2 | Demonstrate the development of enhanced business skills including initiating enterprise start-up, arranging and conducting meetings, organisational skills, costing and job planning. |
Module Requisites
N/A
Assessment Criteria
| Assessment Category | Assessment Type | Description | Duration | Word Count | Weight (%) | Best of? | Pass Mark |
|---|---|---|---|---|---|---|---|
| Asynchronous Assessment | Report 1 | Create a business plan for a new company, freelance or self-initiated start-up, identify arenas for opportunity and growth within current and emerging design-based commercial practice. | 0 | 3000 | 50 | No | 40 |
| Asynchronous Assessment | Case study 1 | Create a visual strategy (Brand) through applied design practice that represents and supports the communication, positioning and marketing of a new product or service. | 0 | 3000 | 50 | No | 40 |
Assessment Matrix
| Assessment Type | Learning Outcomes | ||
|---|---|---|---|
| LO1 | LO2 | ||
| Report 1 | ✔ | ✔ | |
| Case study 1 | ✔ | ✔ | |