DG4D04 - Graphic Communication Masters Projects 01 Aug 2024 - 31 Aug 2026 | Version 1

Associated Module Information

Module Code: DG4D04
Module Title: Graphic Communication Masters Projects
Faculty: Faculty of Business and Creative Industries
Faculty Group: Games and Design
Faculty Sub Group: Design
Module Leader: Ryan Preece
Module Team: Ryan Preece, Sarah Down, Emma Marshman, Rachel Grainger, Stephen Leadbetter
First Intended Intake: SEP 2018 Final Year of Intake: 2023
Date Closed:
Credit Value: 40 Credit Level: 7
Language: English
Percentage of Module Taught in Welsh: 0
Equivalent Module:
HECOS codes:
HECOS Code Weighting:

Document Version Information

Version 1
Valid From 01 Aug 2024
Valid To 31 Aug 2026

Module Aims

The Module seeks to provide opportunity for collaborative work between cohorts, awards, and organisations in differing locations working on common projects.

The module will require students to:

• Engage critically with current practice, research and advanced scholarship in relation to the creation of a coherent body of creative work.

• Analyse, evaluate, organise and manage suitably challenging creative projects in co-operation with fellow peers within the framework of specific projects.

• Develop innovative original visual solutions negotiating unpredictable situations, complex problems within the context of production.

• Act in an appropriate role within a group or organisation undertaking complex, challenging projects, leading, participating or negotiating progress as appropriate.

Content Summary

Involves the clarification of the projects description around negotiated themes, culminating in two assignment briefs, one web based and one motion based, stating parameters and specification of the nature and scope of the problem to be addressed along with benchmarks, deliverables/outcomes and timescales. The briefs must be set within stated theoretical and practice based contexts. These are presented and assessed against agreed criteria to staff and peer group.

Next are the core conceptual, developmental and visualisation stages based on engagement with the problems as defined in the briefs. These must document initial ideas, development and selection process in presentable form to given deadlines.

The culmination of the project, are the finished artefacts presented in appropriate publically presented forms.

There is the need for a reflective report at the end of each of the two projects to allow students to critique their work and work processes to facilitate self-improvement and learning.

Learning and Teaching Methods

Activity Type Hours
Lecture 6
Project supervision 34
Supervised time in studio/workshop 30
Independent Study 228
Directed Study 100
Formative Assessment - Scheduled 2
Total Hours Selected 400

Learning Outcomes

# Learning Outcome
LO1 Analytical skills based on identifying those factors informing practice or research. Employing critical awareness to evaluate and synthesise information and ideas to create and effectively communicate successful solutions, informed by the forefront of their specialism.
LO2 Employ diverse methodologies and conceptual models, to create inventive resolutions to involved, challenging problems.

Module Requisites

N/A

Assessment Criteria

Assessment Category Assessment Type Description Duration Word Count Weight (%) Best of? Pass Mark
Asynchronous Assessment Creative Designs / Art 1 Self-initiated Project 1: The documentation of a design process, evidencing expected methodologies, techniques, and principles in practice, supporting the exploration and exhibition of intellectual solutions to design challenges with critical commentary. 0 N/A 50 No 40
Asynchronous Assessment Creative Designs / Art 2 Self-initiated Project 2: The documentation of a design process, evidencing expected methodologies, techniques, and principles in practice, supporting the exploration and exhibition of intellectual solutions to design challenges with critical commentary. 0 N/A 50 No 40

Assessment Matrix

Assessment Type Learning Outcomes
LO1 LO2
Creative Designs / Art 1
Creative Designs / Art 2

Reading List

Know Your Onions Web Design: Jet Propel Yourself into the Driving Seat of a Top-Class Web Designer and Hurtle towards Creative Stardom by Drew de Soto ISBN: 978-9063693121

Web Design Principles, International Edition by Joel Sklar ISBN: 978-1111531393

Design for the Mind: Seven Psychological Principles of Persuasive Design by Victor S. Yocco ISBN: 978-1617292958

Hooked: How to Build Habit-Forming Products by Nir Eyal ISBN: 978-0241184837

Motion by Design by Spencer Drate ISBN: 978-1856694711

Moving Graphics: New Directions in Motion Design by Dorpress ISBN: 978-8492810468

Motion Design: Design for Motion, Sequence and Visual Impact by Matt Woolman ISBN: 978-2880467890

Webs of Influence: The Psychology of Online Persuasion by Nathalie Nahai ISBN: 978-1292134604

Don’t Make Me Think, Revisited: A Common Sense Approach to Web Usability by Steve Krug ISBN: 978-0321965516