DG4T03 - Graphic Communication Final Major Project 09 Feb 2018 - 31 Aug 2026 | Version 1
Associated Module Information
| Module Code: | DG4T03 | ||
|---|---|---|---|
| Module Title: | Graphic Communication Final Major Project | ||
| Faculty: | Faculty of Business and Creative Industries | ||
| Faculty Group: | Games and Design | ||
| Faculty Sub Group: | Design | ||
| Module Leader: | Ryan Preece | ||
| Module Team: | Stephen Leadbetter, Sarah Down, Rachel Grainger, Emma Marshman | ||
| First Intended Intake: | SEP 2018 | Final Year of Intake: | 2023 |
| Date Closed: | |||
| Credit Value: | 60 | Credit Level: | 7 |
| Language: | English | ||
| Percentage of Module Taught in Welsh: | 0 | ||
| Equivalent Module: | |||
| HECOS codes: | |||
| HECOS Code Weighting: | |||
Document Version Information
| Version | 1 |
|---|---|
| Valid From | 09 Feb 2018 |
| Valid To | 31 Aug 2026 |
Module Aims
To provide an opportunity for students to demonstrate the application of highly advanced level graphic communication design skills to a challenging and complex problem with autonomy.
To employ the Graphic Communication Design process of research, development, visualisation, production, presentation and evaluation in the completion of a complex major design task.
Content Summary
Topics considered in this module will be selected by individual students in consultation with tutors. Areas to be considered will vary between individual students. There is considerable flexibility and students may select topics from a wide range of possibilities which might include:
• Typography and new applications.
• Emerging Print Technologies.
• Legibility in Web Design.
• UX and UI / Interface Design.
• Information Design.
• Signage and Navigation: Actual and Virtual.
• Industry led briefs
The subject matter, nature and depth of the project must be concurrent with the level expected of an MA Student and should be sufficiently complex and challenging to display the student’s skills to their best ability.
The Major Project will consist of:
The sustained application of advanced skills to the design process involved in the agreed design task.
Specifically, this will involve:
A sufficiently challenging Design Brief with the problem, its context, audience and operation clearly defined.
Relevant and focused research on the subject including a thorough investigation of literature, web and interactive references, as well as consideration of similar products/artifacts/services existing in the chosen subject area marketplace.
Effective idea generation involving a range of appropriate techniques such as lateral thinking, brainstorming and mind mapping.
Effective initial realisation of a range of creative design solutions that clearly communicate the approach to the problem.
Clear progression and development of original design solutions involving appropriate traditional and/or new technological media in line with the projects’ aims.
Informed reasoning and selection of final designs based on sound consideration of the problem, brief and defined criteria. Decisions made must be appropriate and defendable in relation to aesthetic and technological factors.
A professional working design solution well presented in appropriate format (s).
A comprehensive Design Report detailing each stage of the design process and conclusions drawn from the undertaking of the project.
A clear, coherent and informed record of all stages of the process, which places the task in the context of contemporary design and professional design practices.
Students are expected to defend both the Design Project and the Design Report to tutors and peers.
Learning and Teaching Methods
| Activity Type | Hours |
|---|---|
| Lecture | 18 |
| Tutorial | 40 |
| Supervised time in studio/workshop | 40 |
| Independent Study | 300 |
| Directed Study | 200 |
| Formative Assessment - Scheduled | 2 |
| Total Hours Selected | 600 |
Learning Outcomes
| # | Learning Outcome |
|---|---|
| LO1 | Ability to continue to advance professional/vocational skills in Graphic Communication that include detailed knowledge and experience of complex processes, the nature and behaviour of materials, media and technology, the organisation and planning of events, processes and use of resources. |
| LO2 | Formulate and use appropriate methodologies in research and practice demonstrating advanced critical and practical understanding of how established techniques are used to create and interpret knowledge within their specialism. |
Module Requisites
N/A
Assessment Criteria
| Assessment Category | Assessment Type | Description | Duration | Word Count | Weight (%) | Best of? | Pass Mark |
|---|---|---|---|---|---|---|---|
| Asynchronous Assessment | Research Plan / Proposal / Project/ Log 1 | Write an appropriate brief that explores aspects of a chosen research area. | 0 | 1800 | 10 | No | 40 |
| Asynchronous Assessment | Report 1 | Creating a reflective report looking at all aspects of the module and its outcomes. | 0 | 1800 | 10 | No | 40 |
| Asynchronous Assessment | Creative Designs / Art 1 | Create and initiate work highlighting areas of the brief that tackles 21st C problems using research and design thinking methodology. | 0 | N/A | 80 | No | 40 |
Assessment Matrix
| Assessment Type | Learning Outcomes | ||
|---|---|---|---|
| LO1 | LO2 | ||
| Research Plan / Proposal / Project/ Log 1 | ✔ | ✔ | |
| Report 1 | ✔ | ✔ | |
| Creative Designs / Art 1 | ✔ | ✔ | |