DI1D03 - Creative Visual Skills 06 Mar 2018 - 31 Aug 2027 | Version 1

Associated Module Information

Module Code: DI1D03
Module Title: Creative Visual Skills
Faculty: Faculty of Business and Creative Industries
Faculty Group: Games and Design
Faculty Sub Group: Design
Module Leader: Emma Marshman
Module Team: Kelly Rosser, Stuart Jones
First Intended Intake: SEP 2018 Final Year of Intake: 2023
Date Closed:
Credit Value: 40 Credit Level: 4
Language: English
Percentage of Module Taught in Welsh: 0
Equivalent Module:
HECOS codes: 100062 - illustration
HECOS Code Weighting: 100

Document Version Information

Version 1
Valid From 06 Mar 2018
Valid To 31 Aug 2027

Module Aims

Present and apply basic levels of transferrable draughtsmanship skills as appropriate to illustration contexts. Facilitate the student in the acquisition of a broad range of visual drawing skills across a range of materials and techniques.

Enable the student to demonstrate a variety of traditional and digital techniques as appropriate to visual communication. Providing an introduction to the Adobe Creative Suite and experimental drawing processes.

Content Summary

Students will explore and develop their visual and conceptual skills through a variety of traditional and digital workshops and practical lessons.

Students will be encouraged to explore drawing, painting, printmaking, collage and other traditional drawing and mark making techniques. This module will also introduce digital image making on a variety of software and devices; giving students the opportunity to translate their images for use in a variety of media such as web-based, smart phones and other new media platforms.

Students will create a diverse portfolio of visual work that demonstrates experimentation and exploration of techniques and visual problem-solving skills in response to given creative challenges. The majority of contact time for the module will take the form of workshops, practical sessions and directed study.

Students will be given the opportunity to engage in group-based learning and projects as part of the immersive learning period during the first 6 weeks.

Learning and Teaching Methods

Activity Type Hours
Practical classes and workshops 40
Supervised time in studio/workshop 48
Independent Study 160
Directed Study 143
Formative Assessment - Scheduled 1
Groupwork 8
Total Hours Selected 400

Learning Outcomes

# Learning Outcome
LO1 Demonstration of exploration and experimentation of both traditional and digital drawing techniques to produce a portfolio of visual work
LO2 Apply taught techniques and essential problem solving processes of visual communication through illustration practice
LO3 Demonstrate an ability to critically reflect on personal creative practice and creative decision-making.

Module Requisites

N/A

Assessment Criteria

Assessment Category Assessment Type Description Duration Word Count Weight (%) Best of? Pass Mark
Written Assignment (CW) Critique 1 An oral critical reflection and visual presentation of a selection of the portfolio of work 10 1600 20 No 40
Portfolio Portfolio 1 Drawing portfolio demonstrating a breadth of traditional and digital techniques. This will incorporate interactive elements that should be viewed digitally through new media. 0 N/A 80 No 40

Assessment Matrix

Assessment Type Learning Outcomes
LO1 LO2 LO3
Critique 1
Portfolio 1

Reading List

Adobe Photoshop CS6 Classroom In A Book (Classroom In A Book - Adobe) (2012) Adobe Creative Team (Author), Adobe.

Adobe Illustrator CS6 Classroom In A Book (Classroom In A Book - Adobe) (2012) Adobe Creative Team (Author), Adobe.

Bergström, B. (2008), Essentials Of Visual Communication, Lawrence King.

Brereton, R. (2009), Sketchbooks: The Hidden Art of Designers, Illustrators & Creatives, Laurence King.

Maslen, M. (2011), Drawing Projects: An Exploration of the Language of Drawing, Black Dog Press.

New, J. (2005), Drawing From Life: The Journal As Art, Princeton Architectural Press.

Simblet, S. (2009), The Drawing Book: An Innovative, Practical Approach To Drawing The World Around You, Dorling Kindersley.

Wiedemann. J. (2011), Illustration Now! Portraits, Taschen.

3DTotal, (2013), Art Fundamentals: Color, Light, Composition, Anatomy, Perspective and Depth, 3D Total Publishing.