FX1S05 - Motion Graphic Design 15 Jul 2019 - 31 Aug 2026 | Version 2

Associated Module Information

Module Code: FX1S05
Module Title: Motion Graphic Design
Faculty: Faculty of Business and Creative Industries
Faculty Group: Games and Design
Faculty Sub Group: Games
Module Leader: Geraint Thomas
Module Team: Tom Tatchell, Jack Phillips, Emma Marshman
First Intended Intake: SEP 2018 Final Year of Intake: 2023
Date Closed:
Credit Value: 20 Credit Level: 4
Language: English
Percentage of Module Taught in Welsh: 0
Equivalent Module:
HECOS codes: 100632 - visual communication
HECOS Code Weighting: 100

Document Version Information

Version 2
Valid From 15 Jul 2019
Valid To 31 Aug 2026

Module Aims

To develop an understanding of creative graphic communication design process in designing for moving images.

To develop student’s skills in originating planning and producing original and innovative motion designs for use in television and Film.

Content Summary

Film and television Design: History and development. Technology milestones. Changing methods of on- screen presentation using Image and Typography.

Overview: Channel idents, Title sequences, bumpers & stings. Defining the brief. Idea generation. Selection and storyboarding of concepts using appropriate media.\\u2028Input of elements to sequence: Scanning, digital camera, Generation of 3D design, desktop video capture and editing (Adobe Premiere, Adobe After Effects).

Composting and timing of element: synchronising elements for output. Output/Rendering: Format resolution and context.

Learning and Teaching Methods

Activity Type Hours
Lecture 10
Project supervision 12
Practical classes and workshops 12
Supervised time in studio/workshop 14
Independent Study 80
Directed Study 72
Total Hours Selected 200

Learning Outcomes

# Learning Outcome
LO1 Recognise and utilise skills in graphic communication to design and make motion graphic sequences.
LO2 Identify a range of audio, video and graphics capture and manipulation tools and techniques.

Module Requisites

N/A

Assessment Criteria

Assessment Category Assessment Type Description Duration Word Count Weight (%) Best of? Pass Mark
Practical Assessment (CW) Production (Audio visual) (CW) 2 3D Promo - Re-brand and motion design for online or streaming broadcast media. 0 N/A 50 No 40
Practical Assessment (CW) Production (Audio visual) (CW) 1 Title Sequence - Re-design of a title sequence for an already existing movie. 0 N/A 50 No 40

Assessment Matrix

Assessment Type Learning Outcomes
LO1 LO2
Production (Audio visual) (CW) 2
Production (Audio visual) (CW) 1

Reading List

www.artofthetitle.com

www.mvsm.com

Computer Arts (monthly magazine); ISSN : 1360 – 5372

Lambie-Nairn, M, and Myerson, J (1997) With Knobs on: Brand Identity for Television. Phaidon Press. ISBN 0714834475

Bellantoni, J., and Woolman, M. (2000) Type in Motion. Thames and Hudson.

Computer Arts (monthly magazine); ISSN : 1360 – 5372

A list of Websites and Journals will be provided by the Module Leader.