FX2S03 - Motion Graphics 2 14 Mar 2018 - 31 Aug 2024 | Version 1

Associated Module Information

Module Code: FX2S03
Module Title: Motion Graphics 2
Faculty: Faculty of Business and Creative Industries
Faculty Group: Culture and Animation
Faculty Sub Group: Animation
Module Leader: Tom Tatchell
Module Team: Jack Phillips
First Intended Intake: SEP 2018 Final Year of Intake: 2023
Date Closed:
Credit Value: 20 Credit Level: 5
Language: English
Percentage of Module Taught in Welsh: 0
Equivalent Module:
HECOS codes: 100632 - visual communication
HECOS Code Weighting: 100

Document Version Information

Version 1
Valid From 14 Mar 2018
Valid To 31 Aug 2024

Module Aims

Through a further series of assignments, this module continues the refinement of the motion graphics design process to a more advanced level. This module will further explore the foundations of motion graphics. Design for screen, effective use of typography, graphical elements, HD video, and motion are all covered in order to produce animation and digital video product. Emphasis as before is on individual learning, and by increasing the opportunities to initiate and negotiate their own assignments, this module will ensure that students are fully involved and committed to their own learning. Technical and craft skills are further developed through active participation in solving specific design problems and the need to communicate ideas through skilled manipulation of various processes and software skills.

Content Summary

Through projects, lectures, discussions and demonstrations, the students will obtain a comprehensive further understanding of the conceptual, technical, and aesthetic issues of HD digital video planning, production and postproduction. Projects will further expose students to specific elements of dslr cinematography, colour grading, typography, composition, etc, and the strategic use of design elements that contribute to the communication of meaning in time-based visual communication environments.

Learning and Teaching Methods

Activity Type Hours
Lecture 6
Project supervision 12
Practical classes and workshops 12
Supervised time in studio/workshop 18
Independent Study 80
Directed Study 72
Total Hours Selected 200

Learning Outcomes

# Learning Outcome
LO1 Illustrate a working knowledge of software appropriate to delivering more advanced concepts in Motion design based media.
LO2 Demonstrate expanded visual and verbal vocabularies as related to motion graphic design.

Module Requisites

N/A

Assessment Criteria

Assessment Category Assessment Type Description Duration Word Count Weight (%) Best of? Pass Mark
Practical Assessment (CW) Production (Audio visual) (CW) 2 Music Video, Moving Illustrative interpretation of a soundtrack, Music Blipverts or experiments in motion and sound. 0 N/A 50 No 40
Practical Assessment (CW) Production (Audio visual) (CW) 1 An Open design project with multiple option of direction presented. 0 N/A 50 No 40

Assessment Matrix

Assessment Type Learning Outcomes
LO1 LO2
Production (Audio visual) (CW) 2
Production (Audio visual) (CW) 1

Reading List

www.mvsm.com

www.buck.tv

www.theident.gallery

Type in Motion 2: No. 2, Thames and Hudson Ltd, ISBN: 0500512434

Adobe After Effects Magic, new Riders Press, ISBN: 0321267230

Adobe After Effects Studio Techniques, Adobe Press, ISBN: 0321286731

Money for Nothing: A History of the Music Video from the Beatles to the White Stripes, Saul Austerlitz, 2007, ISBN: 978-0826418180