MO4S19 - Creative and Cultural Entrepreneurship (Music and Sound) 30 Jul 2024 - 31 Aug 2030 | Version 2

Associated Module Information

Module Code: MO4S19
Module Title: Creative and Cultural Entrepreneurship (Music and Sound)
Faculty: Faculty of Business and Creative Industries
Faculty Group: Music and Drama
Faculty Sub Group: Music
Module Leader: Matthew Evans
Module Team: Stuart Jones, Matthew Callanan, Matthew Evans, Claire Wright, Liam Newton
First Intended Intake: SEP 2018 Final Year of Intake: 2023
Date Closed:
Credit Value: 20 Credit Level: 7
Language: English
Percentage of Module Taught in Welsh: 0
Equivalent Module:
HECOS codes: 100223 - music production
HECOS Code Weighting: 100

Document Version Information

Version 2
Valid From 30 Jul 2024
Valid To 31 Aug 2030

Module Aims

1. To develop students' sophisticated knowledge and critical evaluation of diverse conceptual frameworks for identifying, developing and managing enterprise and innovation in the creative sector.  

2. To support students in applying appropriate models for project planning, implementation and evaluation to their own entrepreneurial practice.  

Content Summary

This module has been developed for students working in (or with) the creative industries sector who wish to develop and bring to fruition a business idea, a social enterprise or a significant cultural innovation. It is particularly relevant to recent graduates in creative industries disciplines who are self-employed, but it would also be suited to participants working in publicly-subsidised arts, 'third sector' cultural enterprises, heritage development, cultural tourism and, of course, established businesses in the creative sector. It places individual creativity within a wider societal, economic and political framework and, informed by those contexts, enables students to apply proven models for cultural and creative business development to their own entrepreneurial practice.  

This module will examine foundations of research through various methods, in addition to business studies related to both freelance and corporate commercial activity.  

Topics covered will include: 
1. Contexts for, and controversies about, creative and cultural enterprise 
2. Models for entrepreneurial self-evaluation, resource analysis and network development  

3. Managing supply, distribution and marketing channels in the creative sector 
4. Business planning, finance and operations 
5. Contracts, rights and intellectual property

Learning and Teaching Methods

Activity Type Hours
Lecture 12
Seminar 6
Tutorial 2
Independent Study 152
Project Supervision 2
Practical Classes and Workshops 14
Groupwork 12
Total Hours Selected 200

Learning Outcomes

# Learning Outcome
LO1 Efficiently gather, critically evaluate, and synthesize complex information and ideas, showcasing their ability to think innovatively and strategically
LO2 Exhibit a profound understanding of evidence-based communication strategies and techniques tailored to the dynamic and ever-evolving landscape of creative entrepreneurship.

Module Requisites

N/A

Assessment Criteria

Assessment Category Assessment Type Description Duration Word Count Weight (%) Best of? Pass Mark
Synchronous Onsite Oral Assessment Presentation (Synchronous Onsite) 1 Individual or Group Presentation. 15 minutes on a given topic relating to cultural entrepreneurship and creativity.? 15 N/A 50 No 40
Asynchronous Assessment Report 1 Each student will be asked to produce a 2500 word report critically appraising cultural entrepreneurship in the music industry and the trends that are taking place in it.? 0 2000 50 No 40

Assessment Matrix

Assessment Type Learning Outcomes
LO1 LO2
Presentation (Synchronous Onsite) 1
Report 1

Reading List

  1. Burns, P. (2010) Entrepreneurship and Small Business. Basingstoke: Palgrame Macmillian 

  1. Henry, C. and de Bruin, A. (2011) Entrepreneurship and The Creative Economy: Process, Practice and Policy, Cheltenham: Edward Elgar. 

  1. Howkins, J. (2009) The Creative Ecology: where thinking is a proper job. St Lucia, Queensland: University of Queensland Press.

  1. McKinlay, A. and Smith, C. (2009) Creative Labour: Working in the Creative Industries, Basingstoke: Palgrave Macmillan.

  1. Passman, D. S. (2008) All You Need To Know About The Music Business, Penguin 

  1. Johnson, S. (2010) Where Good Ideas Come From: The Natural History of Innovation, Allen Lane

  1. Harrison, A. (2008) Music: The Business, Virgin Books