MK1SX1 - Marketing and Consumer Behaviour 01 Sep 2019 - 31 Aug 2027 | Version 3
Associated Module Information
| Module Code: | MK1SX1 | ||
|---|---|---|---|
| Module Title: | Marketing and Consumer Behaviour | ||
| Faculty: | Faculty of Business and Creative Industries | ||
| Faculty Group: | Business Management | ||
| Faculty Sub Group: | Business Management | ||
| Module Leader: | Callum Evans | ||
| Module Team: | Liam Newton, Mary Hedderman, Ian Jenkins, Tracy Bird, Sarah Campbell, Claire Wright, Anthony Corner, Hayley Morgan, Natalie Hopkins | ||
| First Intended Intake: | SEP 2019 | Final Year of Intake: | |
| Date Closed: | |||
| Credit Value: | 20 | Credit Level: | 4 |
| Language: | English | ||
| Percentage of Module Taught in Welsh: | 0 | ||
| Equivalent Module: | |||
| HECOS codes: | 100075 - marketing | ||
| HECOS Code Weighting: | 100 | ||
Document Version Information
| Version | 3 |
|---|---|
| Valid From | 01 Sep 2019 |
| Valid To | 31 Aug 2027 |
Module Aims
This module aims to teach students a range of core marketing and consumer behaviour concepts that will enable them to perform key marketing functions and processes.
Content Summary
Marketing is the management process used to identify, anticipate, and satisfy the requirements of customers both efficiently, and profitably. At the heart of marketing is the idea that your customer is your best asset. This module teaches you how to understand and market to your customer. Throughout the module you will be encouraged to reflect on your own thoughts and behaviours as a consumer. You can expect to cover the following marketing and consumer behaviour topics:
Drive and motivation
Attitude formation and change
The Self and Personality
Consumers as social actors
Sustainable and Ethical Consumption
Branding
Marketing Communications
Services Marketing
7Ps
Learning and Teaching Methods
| Activity Type | Hours |
|---|---|
| Lecture | 10 |
| Seminar | 30 |
| Independent Study | 75 |
| Directed Study | 75 |
| Formative Assessment - Independent | 2 |
| Groupwork | 8 |
| Total Hours Selected | 200 |
Learning Outcomes
| # | Learning Outcome |
|---|---|
| LO1 | Demonstrate an understanding of a range of fundamental marketing concepts. |
| LO2 | Demonstrate an ability to reflect on consumption habits and processes. |
Module Requisites
N/A
Assessment Criteria
| Assessment Category | Assessment Type | Description | Duration | Word Count | Weight (%) | Best of? | Pass Mark |
|---|---|---|---|---|---|---|---|
| Practical Assessment (CW) | Poster Presentation 1 | Poster (Infographic) - Develop a succinct infographic in a digital format which explores relevant marketing and consumer behaviour theories. | 0 | 1200 | 100 | No | 40 |
Assessment Matrix
| Assessment Type | Learning Outcomes | ||
|---|---|---|---|
| LO1 | LO2 | ||
| Poster Presentation 1 | ✔ | ✔ | |