DI1S03 - Principles and Practice of Illustration 16 Jul 2019 - 31 Aug 2027 | Version 1
Associated Module Information
| Module Code: | DI1S03 | ||
|---|---|---|---|
| Module Title: | Principles and Practice of Illustration | ||
| Faculty: | Faculty of Business and Creative Industries | ||
| Faculty Group: | Games and Design | ||
| Faculty Sub Group: | Design | ||
| Module Leader: | Emma Marshman | ||
| Module Team: | Stuart Jones, Emma Marshman | ||
| First Intended Intake: | SEP 2019 | Final Year of Intake: | 2024 |
| Date Closed: | |||
| Credit Value: | 20 | Credit Level: | 4 |
| Language: | English | ||
| Percentage of Module Taught in Welsh: | 0 | ||
| Equivalent Module: | |||
| HECOS codes: | |||
| HECOS Code Weighting: | |||
Document Version Information
| Version | 1 |
|---|---|
| Valid From | 16 Jul 2019 |
| Valid To | 31 Aug 2027 |
Module Aims
The module aims to develop students to the use, context and principles of illustration in contemporary society and the creative industries.
The module will present the roles, relationships and responsibilities of the Illustrator, creative/design agency and art/creative director.
The module will prepare students to answer a brief and develop their personal creative aesthetic.
Content Summary
This module introduces students to the fundamental concepts of an illustration brief and provides an overview of the basic principles of the illustration industry.
Students will learn how to respond to a brief and will be introduced to the importance of individual personality, the creative voice and context in the creative decision-making process.
Students will gain insight into the nature and scope of the illustration industry and begin to acquire an awareness of the relationship between the illustrator, client, art director, agency and audience in the visual communication process. They will also develop the appropriate academic skills needed to research, analyse, evaluate, and appropriately communicate informed opinions about the subject in subsequent modules.
Students will apply the basic knowledge attained to an Illustration brief. They will be encouraged to discover their own creative aesthetic and strengthen their skills in applying relevant visual language and communication to an illustrative context. An emphasis on the practical application of the creative process will be the focus, engaging students in idea generation, the creative decision-making process, image development and final realisation of their visual communication in answering a given brief.
Learning and Teaching Methods
| Activity Type | Hours |
|---|---|
| Lecture | 6 |
| Project supervision | 18 |
| Practical classes and workshops | 18 |
| Supervised time in studio/workshop | 6 |
| Independent Study | 80 |
| Directed Study | 71 |
| Formative Assessment - Scheduled | 1 |
| Total Hours Selected | 200 |
Learning Outcomes
| # | Learning Outcome |
|---|---|
| LO1 | Demonstrate and reflect on knowledge of illustration practice, context and purpose |
| LO2 | Demonstrate the ability to develop creative solutions to solve design problems through the application of appropriate techniques and materials |
Module Requisites
N/A
Assessment Criteria
| Assessment Category | Assessment Type | Description | Duration | Word Count | Weight (%) | Best of? | Pass Mark |
|---|---|---|---|---|---|---|---|
| Project Output | Project Output 1 | A project that includes research into the market, context and use of illustration across a variety of platforms. An illustration project with a practical illustration brief attached. | 0 | N/A | 60 | No | 40 |
| Practical Assessment (CW) | Visual Journal (CW) 1 | A visual learning and developmental journal. This will critically reflect on key topics covered, illustration practice and contemporary industry examples | 0 | N/A | 40 | No | 40 |
Assessment Matrix
| Assessment Type | Learning Outcomes | ||
|---|---|---|---|
| LO1 | LO2 | ||
| Project Output 1 | ✔ | ✔ | |
| Visual Journal (CW) 1 | ✔ | ✔ | |