MK2SX2 - Creative Marketing Communications 01 Sep 2019 - 31 Aug 2028 | Version 2
Associated Module Information
| Module Code: | MK2SX2 | ||
|---|---|---|---|
| Module Title: | Creative Marketing Communications | ||
| Faculty: | Faculty of Business and Creative Industries | ||
| Faculty Group: | Business Management | ||
| Faculty Sub Group: | Business Management | ||
| Module Leader: | Sofia Christidi | ||
| Module Team: | Martyn Rowling, Callum Evans, Pasquale Lepore, Claire Wright, Raymond Butt, Liam Newton, Adam Poole, Michelle Mahoney, Dan Tregoning | ||
| First Intended Intake: | SEP 2019 | Final Year of Intake: | |
| Date Closed: | |||
| Credit Value: | 20 | Credit Level: | 5 |
| Language: | English | ||
| Percentage of Module Taught in Welsh: | 0 | ||
| Equivalent Module: | |||
| HECOS codes: | 100075 - marketing | ||
| HECOS Code Weighting: | 100 | ||
Document Version Information
| Version | 2 |
|---|---|
| Valid From | 01 Sep 2019 |
| Valid To | 31 Aug 2028 |
Module Aims
The module aims to equip students with an understanding of the theoretical and practical aspects of marketing communications. driven by creative content.
Content Summary
Marketing communications is about delivering clear, consistent, and competitive messages to desired customer segments. This is a fundamental skill for marketers in any discipline and so this module carefully blends theory with practice to help you learn and build your marketing management skills along the way.
This module teaches you how to develop effective messages using a diverse range of marketing communications tools such as advertising, sponsorship, and personal selling. You’ll work with a live client to pitch for and then design a marketing campaign.
You can expect to cover the following topics as a part of this module:
Theories of communication and perception
Theory and practice in traditional and modern marketing communications
Methods and frameworks of marketing planning
Management and evaluation of implementation and outcomes
Application of messages and creative techniques
Professional pitches and communicating with clients
Emerging marketing communications tools
Learning and Teaching Methods
| Activity Type | Hours |
|---|---|
| Seminar | 20 |
| Practical classes and workshops | 20 |
| Independent Study | 90 |
| Directed Study | 60 |
| Formative Assessment - Independent | 2 |
| Groupwork | 8 |
| Total Hours Selected | 200 |
Learning Outcomes
| # | Learning Outcome |
|---|---|
| LO1 | The student will be able to understand key theoretical issues in the area of marketing communications. |
| LO2 | The student will be able to critically apply marketing communications knowledge to an applied business scenario. |
Module Requisites
N/A
Assessment Criteria
| Assessment Category | Assessment Type | Description | Duration | Word Count | Weight (%) | Best of? | Pass Mark |
|---|---|---|---|---|---|---|---|
| Oral Assessment (CW) | Presentation (CW) 1 | A presentation based on the scenario of a pitch for a marketing communications plan. | 15 | N/A | 60 | No | 40 |
| Written Assignment (CW) | Report (CW) 1 | Marketing communications plan which, using a report format, applies marketing communications knowledge and theory to appropriately solve a business issue. | 0 | 2000 | 40 | No | 40 |
Assessment Matrix
| Assessment Type | Learning Outcomes | ||
|---|---|---|---|
| LO1 | LO2 | ||
| Presentation (CW) 1 | ✔ | ✔ | |
| Report (CW) 1 | ✔ | ✔ | |