MK3SX1 - Professional Selling and Business Development 01 Sep 2019 - 31 Aug 2027 | Version 4

Associated Module Information

Module Code: MK3SX1
Module Title: Professional Selling and Business Development
Faculty: Faculty of Business and Creative Industries
Faculty Group: Business Management
Faculty Sub Group: Business Management
Module Leader: Callum Evans
Module Team: Lauren Thomas, Tiru Madahar, Adam Poole, Liam Newton, Michelle Mahoney
First Intended Intake: SEP 2020 Final Year of Intake:
Date Closed:
Credit Value: 20 Credit Level: 6
Language: English
Percentage of Module Taught in Welsh: 0
Equivalent Module:
HECOS codes:
HECOS Code Weighting:

Document Version Information

Version 4
Valid From 01 Sep 2019
Valid To 31 Aug 2027

Module Aims

This module aims to equip students with the knowledge and skills needed to succeed in professional selling and sales management.

Content Summary

You can expect to cover the following topics as a part of this module:

  • Professional Selling in Context

  • Buyer Behaviour

  • Technology, Data and Analytics in Sales

  • Professional Selling Skills

  • Cross-Cultural Selling

  • Sales Management

  • Marketing and Innovation

Learning and Teaching Methods

Activity Type Hours
Seminar 20
Practical classes and workshops 20
Independent Study 80
Directed Study 72
Groupwork 8
Total Hours Selected 200

Learning Outcomes

# Learning Outcome
LO1 Students will be able to demonstrate the ability to evaluate and synthesise the theories and concepts of professional selling and sales management.
LO2 Students will be able to demonstrate the ability to critically analyse and interpret data in order to show understanding of the complexities of planning, sales and selling.

Module Requisites

N/A

Assessment Criteria

Assessment Category Assessment Type Description Duration Word Count Weight (%) Best of? Pass Mark
Written Assignment (CW) Self Reflective Assessment (CW) 1 Critically reflect on your sales roleplay and discuss your decisions and actions in relation to relevant theory. 0 1500 35 No 40
Oral Assessment (CW) Presentation (CW) 1 Demonstrate an understanding of planning, sales and selling in a simulated sales roleplay. 15 N/A 65 No 40

Assessment Matrix

Assessment Type Learning Outcomes
LO1 LO2
Self Reflective Assessment (CW) 1
Presentation (CW) 1

Reading List

An electronic reading list will be available via Blackboard.