DG3S45 - Creative Advertising 30 Jun 2021 - 31 Aug 2027 | Version 3
Associated Module Information
| Module Code: | DG3S45 | ||
|---|---|---|---|
| Module Title: | Creative Advertising | ||
| Faculty: | Faculty of Business and Creative Industries | ||
| Faculty Group: | Fashion, Marketing and Photography | ||
| Faculty Sub Group: | Marketing | ||
| Module Leader: | Lee Thomas, Molly Owens | ||
| Module Team: | Steven Wright, Hollie James | ||
| First Intended Intake: | SEP 2019 | Final Year of Intake: | 2024 |
| Date Closed: | |||
| Credit Value: | 20 | Credit Level: | 6 |
| Language: | English | ||
| Percentage of Module Taught in Welsh: | 0 | ||
| Equivalent Module: | |||
| HECOS codes: | 100061 - graphic design | ||
| HECOS Code Weighting: | 100 | ||
Document Version Information
| Version | 3 |
|---|---|
| Valid From | 30 Jun 2021 |
| Valid To | 31 Aug 2027 |
Module Aims
Explore the ways?in which organisation’s communicate on a local, national and international level
Examine?contemporary advertising industry practices
Consider?cultural?aspects?of?advertising
Identify potential?career?options
Content Summary
The UK was, in 2016, the fourth?largest?advertising?market?globally?based?on?domestic?markets?alone,?but?also exported around £3 billion of advertising to other?countries.
A?career?in?advertising?will?likely?mean?you?working?on?many?different?projects?at?once?and?your?role?ranging?from strategic?to?creative?whilst?encompassing?local,national,?and?international?briefs.
This module focuses on the issues and opportunities presented in the professional world. You’ll encounter case studies?of?campaigns?that successfully?translate?acrosscultures.?You’ll?consider?cultural?differences?and?traditions that go beyond stereotypes whilst also producing a professional standard portfolio of your?work.
You’ll?be?expected?to?produce?a?creative online?portfolio?of your revisited,?edited and crafted?work plus personal projects?for?review?by?your?lecturers,?peers?and?industry?practitioners.
Learning and Teaching Methods
| Activity Type | Hours |
|---|---|
| Lecture | 8 |
| Project supervision | 14 |
| Supervised time in studio/workshop | 14 |
| Independent Study | 100 |
| Directed Study | 64 |
| Total Hours Selected | 200 |
Learning Outcomes
| # | Learning Outcome |
|---|---|
| LO1 | Analyse critically the global advertising strategy of multinational organisations |
| LO2 | Explain and understand key cultural issues when advertising in a given region |
Module Requisites
N/A
Assessment Criteria
| Assessment Category | Assessment Type | Description | Duration | Word Count | Weight (%) | Best of? | Pass Mark |
|---|---|---|---|---|---|---|---|
| Asynchronous Assessment | Portfolio 1 | An industry standard professional portfolio of work. | 0 | N/A | 100 | No | 40 |
Assessment Matrix
| Assessment Type | Learning Outcomes | ||
|---|---|---|---|
| LO1 | LO2 | ||
| Portfolio 1 | ✔ | ✔ | |