DI1S05 - Communication Studies 1 01 Sep 2020 - 31 Aug 2026 | Version 1
Associated Module Information
| Module Code: | DI1S05 | ||
|---|---|---|---|
| Module Title: | Communication Studies 1 | ||
| Faculty: | Faculty of Business and Creative Industries | ||
| Faculty Group: | Games and Design | ||
| Faculty Sub Group: | Design | ||
| Module Leader: | Elizabeth Norris | ||
| Module Team: | Liam Barrett, Matthew Morgan, Emma Marshman | ||
| First Intended Intake: | SEP 2020 | Final Year of Intake: | 2025 |
| Date Closed: | |||
| Credit Value: | 20 | Credit Level: | 4 |
| Language: | English | ||
| Percentage of Module Taught in Welsh: | 0 | ||
| Equivalent Module: | |||
| HECOS codes: | 100062 - illustration | ||
| HECOS Code Weighting: | 100 | ||
Document Version Information
| Version | 1 |
|---|---|
| Valid From | 01 Sep 2020 |
| Valid To | 31 Aug 2026 |
Module Aims
Introduce and highlight the key movements and features of past, present and future illustration practice.
Encourage and develop basic critical research, analytical skills and academic methodologies.
Support the student to contextualise written communication in relation to illustration practice.
Content Summary
This module will introduce students to the historical and cultural background of illustration practice. Students will examine the key design movements across the past two centuries and determine how illustration has been shaped and influenced by them. Students will learn about the impact of the social, political and economic influences on Illustration and design together with the key points of transition from modernism to postmodernism and the rise of a consumer society.
Visual communication, the use of visual language and the application of images within the context of design and cultural history will be studied with an introduction to basic critical research methods and methodologies.
A combination of lectures, seminars and workshops will allow progression through this theory-based module.
Learning and Teaching Methods
| Activity Type | Hours |
|---|---|
| Lecture | 12 |
| Seminar | 12 |
| Project supervision | 18 |
| External visits | 6 |
| Independent Study | 80 |
| Directed Study | 71 |
| Formative Assessment - Scheduled | 1 |
| Total Hours Selected | 200 |
Learning Outcomes
| # | Learning Outcome |
|---|---|
| LO1 | Provide written evidence of work that is informed by critical, contextual, historical, conceptual and ethical dimensions within the practice of Illustration and its related areas. |
| LO2 | Produce written work relevant to Illustration, which displays competence in form, structure, spelling and grammar. |
Module Requisites
N/A
Assessment Criteria
| Assessment Category | Assessment Type | Description | Duration | Word Count | Weight (%) | Best of? | Pass Mark |
|---|---|---|---|---|---|---|---|
| Asynchronous Assessment | Research Plan / Proposal / Project/ Log 1 | A detailed record of the critical area of study | 0 | 800 | 20 | No | 40 |
| Asynchronous Assessment | Essay 1 | Critical Illustrated Essay | 0 | 2500 | 80 | No | 40 |
Assessment Matrix
| Assessment Type | Learning Outcomes | ||
|---|---|---|---|
| LO1 | LO2 | ||
| Research Plan / Proposal / Project/ Log 1 | ✔ | ✔ | |
| Essay 1 | ✔ | ✔ | |