DI2D06 - Place And Product For Illustration 01 Sep 2020 - 01 Oct 2026 | Version 1
Associated Module Information
| Module Code: | DI2D06 | ||
|---|---|---|---|
| Module Title: | Place And Product For Illustration | ||
| Faculty: | Faculty of Business and Creative Industries | ||
| Faculty Group: | Games and Design | ||
| Faculty Sub Group: | Design | ||
| Module Leader: | Liam Barrett | ||
| Module Team: | Matthew Morgan, Emma Marshman | ||
| First Intended Intake: | SEP 2020 | Final Year of Intake: | 2025 |
| Date Closed: | |||
| Credit Value: | 40 | Credit Level: | 5 |
| Language: | English | ||
| Percentage of Module Taught in Welsh: | 0 | ||
| Equivalent Module: | |||
| HECOS codes: | 100062 - illustration | ||
| HECOS Code Weighting: | 100 | ||
Document Version Information
| Version | 1 |
|---|---|
| Valid From | 01 Sep 2020 |
| Valid To | 01 Oct 2026 |
Module Aims
Develop an understanding of working in collaboration and across disciplines, identifying and utilising personal
strengths and skills.
To enable the student to investigate the application of illustration to products and brands.
Encourage the use of appropriate materials and techniques to the development of effective illustration for
product.
Enable the student to explore the application of illustration for 3D environments, including but not confined to
public, private and community spaces.
Develop further understanding of working with a client and applying skills to a given brief.
Apply appropriate materials and techniques to the development of effective illustration within a 3Dimensional
space.
Content Summary
This project-based module will enable students to consider the specific role of the illustrator in the context of products, brands, advertising various external and internal locations and environments. Students will be required to respond to a brief aligned to industry and will produce imagery that fits a particular context of illustration. Students will be required to respond to a brief aligned to industry and will produce imagery that fits a particular context of 2D illustration applied to 3D space.
The emphasis will be on cross-platform, inter-disciplinary group work. The students will work in a self-directed team of other creatives to realise the brief.
The aim of this module is to develop individual confidence in the role of illustrator within a larger creative team, working alongside other creative people from Advertising, Graphics,
Animation, Fashion, Journalism and Photography. This will present a real-world scenario of collaborative working as seen in industry.
Students will explore through project supervision and studio practice the various visual elements required by
different clients, gaining a deeper understanding of the production process and professional practice reflected
by different forms of product and environments.
Learning and Teaching Methods
| Activity Type | Hours |
|---|---|
| Lecture | 12 |
| Project supervision | 24 |
| Practical classes and workshops | 24 |
| Supervised time in studio/workshop | 36 |
| Independent Study | 162 |
| Directed Study | 140 |
| Formative Assessment - Scheduled | 2 |
| Total Hours Selected | 400 |
Learning Outcomes
| # | Learning Outcome |
|---|---|
| LO1 | Demonstrate knowledge of current illustrative practice in the production of illustration for products, environments and 3D spaces. |
| LO2 | Produce coherent visual solutions to a creative brief, demonstrating an understanding of the client,context and presentation of illustration for product and 2D imagery within 3D space. |
| LO3 | Demonstrate an understanding of the role of the illustrator within collaborative working practices. |
Module Requisites
N/A
Assessment Criteria
| Assessment Category | Assessment Type | Description | Duration | Word Count | Weight (%) | Best of? | Pass Mark |
|---|---|---|---|---|---|---|---|
| Asynchronous Assessment | Project Output 1 | Practical application of illustration methods and techniques as appropriate to product and place. | 0 | N/A | 50 | No | 40 |
| Asynchronous Assessment | Portfolio 1 | A portfolio of imagery demonstrating a range of techniques associated with illustration for product and places. This should reflect both print and digital formats. | 0 | N/A | 50 | No | 40 |
Assessment Matrix
| Assessment Type | Learning Outcomes | ||
|---|---|---|---|
| LO1 | LO2 | LO3 | |
| Project Output 1 | ✔ | ✔ | ✔ |
| Portfolio 1 | ✔ | ✔ | ✔ |