DG4S35 - Creative and Collaborative Professionalism 01 Dec 2019 - 31 Aug 2026 | Version 1

Associated Module Information

Module Code: DG4S35
Module Title: Creative and Collaborative Professionalism
Faculty: Faculty of Business and Creative Industries
Faculty Group: Games and Design
Faculty Sub Group: Design
Module Leader:
Module Team: Philip Harfield
First Intended Intake: SEP 2020 Final Year of Intake: 2025
Date Closed:
Credit Value: 20 Credit Level: 7
Language: English
Percentage of Module Taught in Welsh: 0
Equivalent Module:
HECOS codes: 100811 - creative management
HECOS Code Weighting: 100

Document Version Information

Version 1
Valid From 01 Dec 2019
Valid To 31 Aug 2026

Module Aims

To develop student’s personal capital (creative autonomy) and interpersonal capital (directorial/leadership), through co-operative working and collaborative thinking with diverse partners. Students will explore their role as an advocate and innovation leader capable of catalysing thinking and transforming organisations.

Specific aims are:

  • To engage professional intrapreneurial attributes through the communication of high-level innovation proposals and concepts to partners and clients in an authentic, engaging and creative way
  • To apply creative approaches to reaching-out and pitching innovation projects to secure buy-in from diverse stakeholders such as community groups and investors
  • To enable the development of a personalised rhetoric and voice as significant intrapreneurial character attributes. The realisation of associated critical influence through the communication of professional presence in contribution to the debate on regional/global/cultural perspectives influencing design and innovation
  • To develop valued relationships with other professionals and their networks

Content Summary

Positioning of the module prior to the final ‘Innovation Lead Project’ allows students to impart a maturing of their thinking to the module. Also, to apply prior learning such as contextual knowledge, research insight and design thinking.

Content within the module provides two career focussed outcomes, to develop personal and interpersonal capital. Outward facing activities to support this include:

  • Students develop their voice through the use of digital and social media to share ideas, build virtual networks and collaborative communities
  • Develop critical advocacy in brokering change through active and scholarly participation in regional/national/international forums and research networks.
  • The notion of ‘ideas worth spreading’ and there presentation to peers and external professionals in an engaging and authentic way runs through this module. Opportunities are provided for students to present to regional national and international audiences.
  • Dissemination of student voices and insight will be enabled through outward facing media capturing the intrapreneurial ethos of the course.

The module provides clarification on what it means to be an unreasonable entrepreneur/intrapreneur, standing out from the crowd, critical in thinking, disruptive and innovative in business model? Driving change through authentic engagement of citizens, customers competitors and business stakeholders.

Learning and Teaching Methods

Activity Type Hours
Lecture 6
Seminar 14
Tutorial 4
Independent Study 104
Directed Study 60
Groupwork 12
Total Hours Selected 200

Learning Outcomes

# Learning Outcome
LO1 Apply effective visual, oral and presentational techniques to successfully communicate thinking and professional perspectives
LO2 Actively engage in critical debate across professional networks demonstrating an advanced appreciation of, and sensitivity to socio-cultural, socio-economic contexts

Module Requisites

N/A

Assessment Criteria

Assessment Category Assessment Type Description Duration Word Count Weight (%) Best of? Pass Mark
Asynchronous Assessment Report 1 Intrapreneur publication: Contribute to a group innovation publication where authentic voices resonate 0 3000 50 No 40
Asynchronous Assessment Presentation (Asynchronous) 1 Professional engagement platform: In developing a TED style talk reflecting personal and professional narrative 20 N/A 50 No 40

Assessment Matrix

Assessment Type Learning Outcomes
LO1 LO2
Report 1
Presentation (Asynchronous) 1

Reading List

Reading will be based on journal articles that reflect contemporary thinking related to the module content. Also, latest editions of the following texts:

Schmaltz, M.S., 2010. The Power of Unreasonable People: How Social Entrepreneurs Create Markets that Change the World, by J. Elkington and P. Hartigan: (2008). Boston: Harvard Business Press. Journal of Nonprofit & Public Sector Marketing, 22(2), pp.152–153.

Thorpe, A., 2012. Architecture and design versus consumerism : how design activism confronts growth, Abingdon, Oxon ; New York: Earthscan. 720.47 THO

Patnaik, D. & Mortensen, P., 2009. Wired to care : how companies prosper when they create widespread empathy, Upper Saddle River, N.J.: London: Financial Times/Prentice Hall ; Pearson Education [distributor]. 658.8343 PAT

Fuad-Luke, A., 2009. Design activism : beautiful strangeness for a sustainable world, London ; Sterling, Va.: Earthscan. 745.2 FUA

Rawsthorn, A., 2018. Design as an attitude,

Esenwein, J.B. & Carnegie, D., The Art of Public Speaking, Project Gutenberg..

Klugman, J. et al., 2014. Voice and Agency : Empowering Women and Girls for Shared Prosperity, Washington, DC: World Bank Group.

Current content from Changemaker and thought leading organisations such as: