MU1S44 - Principles of Artist Development 01 Sep 2020 - 31 Aug 2026 | Version 1
Associated Module Information
| Module Code: | MU1S44 | ||
|---|---|---|---|
| Module Title: | Principles of Artist Development | ||
| Faculty: | Faculty of Business and Creative Industries | ||
| Faculty Group: | Music and Drama | ||
| Faculty Sub Group: | Music | ||
| Module Leader: | Lloyd George | ||
| Module Team: | Lucy Squire, Skip Curtis, David Coker | ||
| First Intended Intake: | SEP 2020 | Final Year of Intake: | 2025 |
| Date Closed: | |||
| Credit Value: | 20 | Credit Level: | 4 |
| Language: | English | ||
| Percentage of Module Taught in Welsh: | 0 | ||
| Equivalent Module: | |||
| HECOS codes: | 100643 - music and arts management | ||
| HECOS Code Weighting: | 100 | ||
Document Version Information
| Version | 1 |
|---|---|
| Valid From | 01 Sep 2020 |
| Valid To | 31 Aug 2026 |
Module Aims
In this module, students will explore the history of artist development through to contemporary issues such as dealing with artist’s mental health. Students will be introduced to the fundamental principles of how the music artists can be developed; exploring the artist/manager relationship and the A&R process from creation through to realisation.
Content Summary
The module will cover the human and commercial elements which interconnect to realise the Artist Development process:
Understanding the creative individual;
Artist management – theory, practice and business arrangements; The expanded responsibilities of the modern artist and growing capacity for self-determination;
Entrepreneurship, creative publishing and the need for innovative approaches to artist development. A comprehensive overview with historical context and breaking-news stories will foster an appreciation of this vital and constantly evolving bed-rock of the Music Business.
Learning and Teaching Methods
| Activity Type | Hours |
|---|---|
| Lecture | 12 |
| Seminar | 24 |
| Independent Study | 92 |
| Directed Study | 72 |
| Total Hours Selected | 200 |
Learning Outcomes
| # | Learning Outcome |
|---|---|
| LO1 | Identify the core principles of artist development and recognise the key players in the artist development process. |
| LO2 | Discuss the relationship between traditional artist development and modern-day pressures music artist face within the Music industry. |
Module Requisites
N/A
Assessment Criteria
| Assessment Category | Assessment Type | Description | Duration | Word Count | Weight (%) | Best of? | Pass Mark |
|---|---|---|---|---|---|---|---|
| Asynchronous Assessment | Presentation (Asynchronous) 1 | Individual Presentation: Exploring the role of an Artist Manager, and how they help to develop artists | 15 | N/A | 40 | No | 40 |
| Asynchronous Assessment | Essay 1 | Artist Development Report | 0 | 2400 | 60 | No | 40 |
Assessment Matrix
| Assessment Type | Learning Outcomes | ||
|---|---|---|---|
| LO1 | LO2 | ||
| Presentation (Asynchronous) 1 | ✔ | ✔ | |
| Essay 1 | ✔ | ✔ | |