MU1S45 - The Music Entrepreneur 01 Sep 2020 - 31 Aug 2026 | Version 1
Associated Module Information
| Module Code: | MU1S45 | ||
|---|---|---|---|
| Module Title: | The Music Entrepreneur | ||
| Faculty: | Faculty of Business and Creative Industries | ||
| Faculty Group: | Music and Drama | ||
| Faculty Sub Group: | Music | ||
| Module Leader: | Lloyd George | ||
| Module Team: | Lucy Squire | ||
| First Intended Intake: | SEP 2020 | Final Year of Intake: | 2025 |
| Date Closed: | |||
| Credit Value: | 20 | Credit Level: | 4 |
| Language: | English | ||
| Percentage of Module Taught in Welsh: | 0 | ||
| Equivalent Module: | |||
| HECOS codes: | 100643 - music and arts management | ||
| HECOS Code Weighting: | 100 | ||
Document Version Information
| Version | 1 |
|---|---|
| Valid From | 01 Sep 2020 |
| Valid To | 31 Aug 2026 |
Module Aims
This module aims to guide students understanding of the role, relevance and importance of research to their chosen academic and professional context. To develop student’s soft skills that various music industry organisations require. Students will learn the basic skills needed to help present ideas, network with industry and potentially acquire industry mentors.
Content Summary
Sessions address the following broad topic areas, though context and content will be driven by the particular student groups course, with a focus on the important role of Business and Music in a contemporary societal context. Overall this module will develop a critical, informed, scholarly and appreciative spirit of enquiry among Music and Sound students that is applicable in both academic and professional contexts. The context for this module focuses on a range of contemporary business issues in both Cardiff and the wider National environment. Through this, students are supported in asking critical questions and appreciating the academic tools available to address these issues.
This module will encourage students to actively research and map the local music ecosystem, immersing themselves in real-life problem solving using current case study examples to understand live challenges faced by venues, artists and audiences. Students will establish networks and understanding of the Music industry in Wales, which will support the entire course. This module also contains core academic skills students will need throughout their study, alongside professional skills to progress within industry.
This module contains a six-week immersive learning element.
Learning and Teaching Methods
| Activity Type | Hours |
|---|---|
| Lecture | 12 |
| Seminar | 24 |
| Independent Study | 112 |
| Directed Study | 52 |
| Total Hours Selected | 200 |
Learning Outcomes
| # | Learning Outcome |
|---|---|
| LO1 | Demonstrate foundational academic, research and presentation skills. |
| LO2 | Develop an understanding of the entrepreneurial and enterprising skills, relating to the Music Industry. |
Module Requisites
N/A
Assessment Criteria
| Assessment Category | Assessment Type | Description | Duration | Word Count | Weight (%) | Best of? | Pass Mark |
|---|---|---|---|---|---|---|---|
| Asynchronous Assessment | Presentation (Asynchronous) 1 | Presentation to map the Cardiff music ecosystem, analysing active research and generating summary conclusions. | 15 | N/A | 40 | No | 40 |
| Asynchronous Assessment | Essay 1 | Research document analysing the opportunities & threats for a local music business in order to develop solutions for challenges faced. | 0 | 2400 | 60 | No | 40 |
Assessment Matrix
| Assessment Type | Learning Outcomes | ||
|---|---|---|---|
| LO1 | LO2 | ||
| Presentation (Asynchronous) 1 | ✔ | ✔ | |
| Essay 1 | ✔ | ✔ | |