MU1S47 - Principles of Music Marketing and Promotion 01 Sep 2020 - 31 Aug 2026 | Version 1
Associated Module Information
| Module Code: | MU1S47 | ||
|---|---|---|---|
| Module Title: | Principles of Music Marketing and Promotion | ||
| Faculty: | Faculty of Business and Creative Industries | ||
| Faculty Group: | Music and Drama | ||
| Faculty Sub Group: | Music | ||
| Module Leader: | Louis Gray | ||
| Module Team: | Lloyd George, Skip Curtis, Lucy Squire | ||
| First Intended Intake: | SEP 2020 | Final Year of Intake: | 2025 |
| Date Closed: | |||
| Credit Value: | 20 | Credit Level: | 4 |
| Language: | English | ||
| Percentage of Module Taught in Welsh: | 0 | ||
| Equivalent Module: | |||
| HECOS codes: | 100643 - music and arts management | ||
| HECOS Code Weighting: | 100 | ||
Document Version Information
| Version | 1 |
|---|---|
| Valid From | 01 Sep 2020 |
| Valid To | 31 Aug 2026 |
Module Aims
To develop the skills required to undertake effective market analysis and deploy valuable marketing and promotional strategies based on sound principles, detailed planning and case studies.
Content Summary
This module will cover theoretical approaches to marketing and investigate; Definitions of marketing, Principles of the Marketing Mix, Marketing plans, content and structure and Market orientation. Students will be introduced to marketing audits and its value in achieving organisational objectives. To explore how marketing within the music industry has an impact on artists and organisations, by utilising academic theories and frameworks to explore case studies in practice.
Learning and Teaching Methods
| Activity Type | Hours |
|---|---|
| Lecture | 12 |
| Seminar | 12 |
| Independent Study | 92 |
| Directed Study | 52 |
| Active/Simulation Based | 12 |
| Groupwork | 20 |
| Total Hours Selected | 200 |
Learning Outcomes
| # | Learning Outcome |
|---|---|
| LO1 | Identify and explain the basic principles of marketing. |
| LO2 | Understand and evaluate marketing and advertising strategies to specific business and public sector situations. |
Module Requisites
N/A
Assessment Criteria
| Assessment Category | Assessment Type | Description | Duration | Word Count | Weight (%) | Best of? | Pass Mark |
|---|---|---|---|---|---|---|---|
| Asynchronous Assessment | Presentation (Asynchronous) 1 | Marketing Strategy Analysis of Simulation | 15 | N/A | 40 | No | 40 |
| Asynchronous Assessment | Essay 1 | Audit of a music artists Marketing Campaign Plan | 0 | 2400 | 60 | No | 40 |
Assessment Matrix
| Assessment Type | Learning Outcomes | ||
|---|---|---|---|
| LO1 | LO2 | ||
| Presentation (Asynchronous) 1 | ✔ | ✔ | |
| Essay 1 | ✔ | ✔ | |