MU3S29 - Music in the Global Marketplace 01 Sep 2020 - 31 Aug 2026 | Version 1
Associated Module Information
| Module Code: | MU3S29 | ||
|---|---|---|---|
| Module Title: | Music in the Global Marketplace | ||
| Faculty: | Faculty of Business and Creative Industries | ||
| Faculty Group: | Music and Drama | ||
| Faculty Sub Group: | Music | ||
| Module Leader: | Esyllt George | ||
| Module Team: | Lucy Squire, David Coker, Rob Locke | ||
| First Intended Intake: | SEP 2020 | Final Year of Intake: | 2025 |
| Date Closed: | |||
| Credit Value: | 20 | Credit Level: | 6 |
| Language: | English | ||
| Percentage of Module Taught in Welsh: | 0 | ||
| Equivalent Module: | |||
| HECOS codes: | 100643 - music and arts management | ||
| HECOS Code Weighting: | 100 | ||
Document Version Information
| Version | 1 |
|---|---|
| Valid From | 01 Sep 2020 |
| Valid To | 31 Aug 2026 |
Module Aims
To create awareness of the global environment in terms of the complex and unpredictable variables and contexts important to the music industry and help students to analyse and react to changes to those variables and contexts. This module will engage with a range of ideas relating to the development of global music perspectives and cultures and will refer to a key set of theoretical, cultural and commercial perspectives.
Content Summary
This module explores the music industries of some of the major international territories, looking at the differences of how they operate in comparison to the UK. Students will gain knowledge of the impact that politics can have on the music industry, exploring some of the major events that have shaped it. The module will allow international students to contribute their own knowledge of local markets to the rest of the class. Students will be introduced to some of the World’s emerging music markets and helped to develop an understanding of why they are growing. The module will give students a practical knowledge on music consumption patterns across the World and explore why differences in consumption occur.
Learning and Teaching Methods
| Activity Type | Hours |
|---|---|
| Lecture | 12 |
| Seminar | 14 |
| Practical classes and workshops | 10 |
| Independent Study | 92 |
| Directed Study | 68 |
| Formative Assessment - Scheduled | 2 |
| Formative Assessment - Independent | 2 |
| Total Hours Selected | 200 |
Learning Outcomes
| # | Learning Outcome |
|---|---|
| LO1 | Critically evaluate key factors in the development of contemporary global cultures and markets. |
| LO2 | Analyse a range of diverse concepts relating to the production and exchange of cultural artefacts and form coherent arguments and conclusions. |
| LO3 | Discuss and present their ideas in written, oral and audio-visual contexts, which actively evaluates the content and format of their work. |
Module Requisites
N/A
Assessment Criteria
| Assessment Category | Assessment Type | Description | Duration | Word Count | Weight (%) | Best of? | Pass Mark |
|---|---|---|---|---|---|---|---|
| Asynchronous Assessment | Presentation (Asynchronous) 1 | A presentation providing a critical appraisal of strategies the entrepreneur/enterprise could utilise to react to the changing global environment. | 15 | N/A | 40 | No | 40 |
| Asynchronous Assessment | Case study 1 | Develop a case study report that suggests the implementation plan for executing a global strategy for the music artist or label. | 0 | 3500 | 60 | No | 40 |
Assessment Matrix
| Assessment Type | Learning Outcomes | ||
|---|---|---|---|
| LO1 | LO2 | LO3 | |
| Presentation (Asynchronous) 1 | ✔ | ✔ | ✔ |
| Case study 1 | ✔ | ✔ | ✔ |