MU3S30 - Strategic Business Management in the Entertainment Industry 01 Sep 2020 - 31 Aug 2026 | Version 1
Associated Module Information
| Module Code: | MU3S30 | ||
|---|---|---|---|
| Module Title: | Strategic Business Management in the Entertainment Industry | ||
| Faculty: | Faculty of Business and Creative Industries | ||
| Faculty Group: | Music and Drama | ||
| Faculty Sub Group: | Music | ||
| Module Leader: | |||
| Module Team: | Lucy Squire, Zoe Blackler, Daniel Champion, Rachael Rees-Jones, Liam Newton, Rob Locke | ||
| First Intended Intake: | SEP 2020 | Final Year of Intake: | 2025 |
| Date Closed: | |||
| Credit Value: | 20 | Credit Level: | 6 |
| Language: | English | ||
| Percentage of Module Taught in Welsh: | 0 | ||
| Equivalent Module: | |||
| HECOS codes: | 100643 - music and arts management | ||
| HECOS Code Weighting: | 100 | ||
Document Version Information
| Version | 1 |
|---|---|
| Valid From | 01 Sep 2020 |
| Valid To | 31 Aug 2026 |
Module Aims
To provide learners with an understanding of the role of strategic management. To enable learners to learn and critically apply business strategy concepts and techniques to diagnose, manage and overcome challenges faced by entertainment organisations.
Content Summary
The module develops an understanding of strategic management and its role within entertainment organisations. The themes covered include: strategy, macro-environment analysis, industry analysis, internal environment analysis, competitive strategies, international strategies, growth strategies, strategy implementation and corporate social responsibility.
Learning and Teaching Methods
| Activity Type | Hours |
|---|---|
| Lecture | 12 |
| Seminar | 24 |
| Independent Study | 92 |
| Directed Study | 68 |
| Formative Assessment - Scheduled | 2 |
| Formative Assessment - Independent | 2 |
| Total Hours Selected | 200 |
Learning Outcomes
| # | Learning Outcome |
|---|---|
| LO1 | Critically evaluate valuate the role of strategic management within organisations. |
| LO2 | Design strategic choices for a given organisation, employing analytical techniques and tools. |
Module Requisites
N/A
Assessment Criteria
| Assessment Category | Assessment Type | Description | Duration | Word Count | Weight (%) | Best of? | Pass Mark |
|---|---|---|---|---|---|---|---|
| Asynchronous Assessment | Presentation (Asynchronous) 1 | Company strategy presentation. | 15 | N/A | 40 | No | 40 |
| Asynchronous Assessment | Essay 1 | Strategic management report. | 0 | 3500 | 60 | No | 40 |
Assessment Matrix
| Assessment Type | Learning Outcomes | ||
|---|---|---|---|
| LO1 | LO2 | ||
| Presentation (Asynchronous) 1 | ✔ | ✔ | |
| Essay 1 | ✔ | ✔ | |