FA1S46 - Introduction to Fashion Marketing & Social Media 01 Sep 2020 - 31 Aug 2025 | Version 1
Associated Module Information
| Module Code: | FA1S46 | ||
|---|---|---|---|
| Module Title: | Introduction to Fashion Marketing & Social Media | ||
| Faculty: | Faculty of Business and Creative Industries | ||
| Faculty Group: | Fashion, Marketing and Photography | ||
| Faculty Sub Group: | Fashion Marketing and Photography | ||
| Module Leader: | Gwyneth Moore | ||
| Module Team: | Alexandra Hollyman, Sally Phillips, Steven Wright, Clare McTurk | ||
| First Intended Intake: | SEP 2020 | Final Year of Intake: | 2025 |
| Date Closed: | |||
| Credit Value: | 20 | Credit Level: | 4 |
| Language: | English | ||
| Percentage of Module Taught in Welsh: | 0 | ||
| Equivalent Module: | |||
| HECOS codes: | 100632 - visual communication | ||
| HECOS Code Weighting: | 100 | ||
Document Version Information
| Version | 1 |
|---|---|
| Valid From | 01 Sep 2020 |
| Valid To | 31 Aug 2025 |
Module Aims
• To equip students with a foundational knowledge of marketing and the use of social media in the promotion of fashion.
• To develop a professional lexicon and holistic insight into the field of fashion marketing.
• To foster a strategic approach to campaign planning that enables students to recognise and select appropriate marketing models in the planning stage.
Content Summary
This module will cover the foundations of strategic marketing and the importance of social media in promoting fashion when activating the marketing mix. The module contains a six-week immersive learning element. Key areas covered include:
• AIDA
• Customer Personas
• Media Planning
• SOSTAC (Broadly)
• Funnel Marketing
• The Story Brand
• Social Media
• Content
• Fashion & Social Media
Learning and Teaching Methods
| Activity Type | Hours |
|---|---|
| Lecture | 9 |
| Seminar | 4 |
| Tutorial | 1 |
| Practical classes and workshops | 6 |
| Supervised time in studio/workshop | 6 |
| Independent Study | 100 |
| Directed Study | 64 |
| Groupwork | 10 |
| Total Hours Selected | 200 |
Learning Outcomes
| # | Learning Outcome |
|---|---|
| LO1 | Explain key principles and theories of marketing and how they apply to the fashion industry. |
| LO2 | Demonstrate an understanding of the role of social media in promotion of the fashion industry. |
Module Requisites
N/A
Assessment Criteria
| Assessment Category | Assessment Type | Description | Duration | Word Count | Weight (%) | Best of? | Pass Mark |
|---|---|---|---|---|---|---|---|
| Asynchronous Assessment | Report 1 | Development of a strategic marketing plan | 0 | 3000 | 75 | No | 40 |
| Asynchronous Assessment | Presentation (Asynchronous) 1 | A 10-minute presentation of the marketing plan in CW1 | 10 | N/A | 25 | No | 40 |
Assessment Matrix
| Assessment Type | Learning Outcomes | ||
|---|---|---|---|
| LO1 | LO2 | ||
| Report 1 | ✔ | ✔ | |
| Presentation (Asynchronous) 1 | ✔ | ✔ | |