FA1S49 - Design Thinking for Fashion Business 01 Sep 2020 - 31 Aug 2026 | Version 1
Associated Module Information
| Module Code: | FA1S49 | ||
|---|---|---|---|
| Module Title: | Design Thinking for Fashion Business | ||
| Faculty: | Faculty of Business and Creative Industries | ||
| Faculty Group: | Fashion, Marketing and Photography | ||
| Faculty Sub Group: | Fashion Marketing and Photography | ||
| Module Leader: | Gwyneth Moore | ||
| Module Team: | Steven Wright, Clare McTurk, Sally Phillips, Kara Tennant | ||
| First Intended Intake: | SEP 2020 | Final Year of Intake: | 2025 |
| Date Closed: | 31 Aug 2021 | ||
| Credit Value: | 20 | Credit Level: | 4 |
| Language: | English | ||
| Percentage of Module Taught in Welsh: | 0 | ||
| Equivalent Module: | |||
| HECOS codes: | |||
| HECOS Code Weighting: | |||
Document Version Information
| Version | 1 |
|---|---|
| Valid From | 01 Sep 2020 |
| Valid To | 31 Aug 2026 |
Module Aims
• To enable understanding of design thinking process and how they might apply this to fashion business.
• To enable students to develop a ‘design thinking’ mindset that can be applied across the duration of the program, and subsequently into their professional careers in the fashion industry.
Content Summary
The module will start at the most basic level of DT theory and process. By the use of industry-relevant case studies and lectures/seminars based around the 5 phases of design thinking, learners will be able both to understand, and begin to apply, this process to simple real-world problems (which, at this stage will be defined by the module team).
The Five Phases of Design Thinking:
Design thinking as a process is generally accepted to have five distinct phases of execution, namely:
• Empathise: Learn about the audience for whom you are designing
• Define: Construct a point of view based on user needs and insights
• Ideate: Conduct an expansive brainstorm to come up with creative solutions
• Prototype: Build representations of idea(s) to show to users
• Test: Return to original user to test for feedback and iteration.
This content is suggested but by no means exhaustive. Indeed, learners will need to understand key concepts and principles that they can then apply across not only the outcomes for this module, but also the rest of the programme.
Key to the module is group-work, which is imperative for class tasks, and should be the preferred option for outcomes (but will be guided/directed by the module leader). As the group-work process will combine and utilise the different backgrounds and strengths of the cohort, it is key to the collaborative approach of DT, but is by no means essential at this stage.
This module is ideally placed to deliver principles of group working and professionalism, i.e. the meaning of the term ‘professional’, and how groups and teams work together. Simple sessions around ‘the 6 hats’ or ‘paired jigsaw’ and/or a combination would suffice around key conversation around team and group work fundamentals such as listening and observing.
Learning and Teaching Methods
| Activity Type | Hours |
|---|---|
| Lecture | 12 |
| Seminar | 10 |
| Supervised time in studio/workshop | 10 |
| Independent Study | 100 |
| Directed Study | 64 |
| Active/Simulation Based | 4 |
| Total Hours Selected | 200 |
Learning Outcomes
| # | Learning Outcome |
|---|---|
| LO1 | Recognise design thinking processes in a variety of creative and business specific scenarios. |
| LO2 | Discuss how to apply design thinking processes to real world problems within the fashion industry and wider society. |
Module Requisites
N/A
Assessment Criteria
| Assessment Category | Assessment Type | Description | Duration | Word Count | Weight (%) | Best of? | Pass Mark |
|---|---|---|---|---|---|---|---|
| Asynchronous Assessment | Project Output 1 | Individual or group work that applies the design thinking processes to a set problem | 0 | N/A | 75 | No | 40 |
| Asynchronous Assessment | Poster 1 | Individual or group poster presentation to panel reflecting a first response pitch communicating the problem and the proposed resolution. | 0 | N/A | 25 | No | 40 |
Assessment Matrix
| Assessment Type | Learning Outcomes | ||
|---|---|---|---|
| LO1 | LO2 | ||
| Project Output 1 | ✔ | ✔ | |
| Poster 1 | ✔ | ✔ | |