FA1S49 - Design Thinking for Fashion Business 01 Sep 2020 - 31 Aug 2026 | Version 1

Associated Module Information

Module Code: FA1S49
Module Title: Design Thinking for Fashion Business
Faculty: Faculty of Business and Creative Industries
Faculty Group: Fashion, Marketing and Photography
Faculty Sub Group: Fashion Marketing and Photography
Module Leader: Gwyneth Moore
Module Team: Steven Wright, Clare McTurk, Sally Phillips, Kara Tennant
First Intended Intake: SEP 2020 Final Year of Intake: 2025
Date Closed: 31 Aug 2021
Credit Value: 20 Credit Level: 4
Language: English
Percentage of Module Taught in Welsh: 0
Equivalent Module:
HECOS codes:
HECOS Code Weighting:

Document Version Information

Version 1
Valid From 01 Sep 2020
Valid To 31 Aug 2026

Module Aims

• To enable understanding of design thinking process and how they might apply this to fashion business.

• To enable students to develop a ‘design thinking’ mindset that can be applied across the duration of the program, and subsequently into their professional careers in the fashion industry.

Content Summary

The module will start at the most basic level of DT theory and process. By the use of industry-relevant case studies and lectures/seminars based around the 5 phases of design thinking, learners will be able both to understand, and begin to apply, this process to simple real-world problems (which, at this stage will be defined by the module team).


The Five Phases of Design Thinking:
Design thinking as a process is generally accepted to have five distinct phases of execution, namely:
• Empathise: Learn about the audience for whom you are designing
• Define: Construct a point of view based on user needs and insights
• Ideate: Conduct an expansive brainstorm to come up with creative solutions
• Prototype: Build representations of idea(s) to show to users
• Test: Return to original user to test for feedback and iteration.

This content is suggested but by no means exhaustive. Indeed, learners will need to understand key concepts and principles that they can then apply across not only the outcomes for this module, but also the rest of the programme.

Key to the module is group-work, which is imperative for class tasks, and should be the preferred option for outcomes (but will be guided/directed by the module leader). As the group-work process will combine and utilise the different backgrounds and strengths of the cohort, it is key to the collaborative approach of DT, but is by no means essential at this stage.

This module is ideally placed to deliver principles of group working and professionalism, i.e. the meaning of the term ‘professional’, and how groups and teams work together. Simple sessions around ‘the 6 hats’ or ‘paired jigsaw’ and/or a combination would suffice around key conversation around team and group work fundamentals such as listening and observing.

Learning and Teaching Methods

Activity Type Hours
Lecture 12
Seminar 10
Supervised time in studio/workshop 10
Independent Study 100
Directed Study 64
Active/Simulation Based 4
Total Hours Selected 200

Learning Outcomes

# Learning Outcome
LO1 Recognise design thinking processes in a variety of creative and business specific scenarios.
LO2 Discuss how to apply design thinking processes to real world problems within the fashion industry and wider society.

Module Requisites

N/A

Assessment Criteria

Assessment Category Assessment Type Description Duration Word Count Weight (%) Best of? Pass Mark
Asynchronous Assessment Project Output 1 Individual or group work that applies the design thinking processes to a set problem 0 N/A 75 No 40
Asynchronous Assessment Poster 1 Individual or group poster presentation to panel reflecting a first response pitch communicating the problem and the proposed resolution. 0 N/A 25 No 40

Assessment Matrix

Assessment Type Learning Outcomes
LO1 LO2
Project Output 1
Poster 1

Reading List

Hoskins, Tansy E. (2014) Stitched Up: The Anti-Capitalist Book of Fashion (Counterfire). Pluto Press.
Kelley, T., and Kelley, David. (2015). Creative confidence: Unleashing the creative potential within us all. New York: William Collins. ATRiuM Library Main Shelves 658.314 KEL

Little, Tyler. (2018) The Future of Fashion: Understanding Sustainability in the Fashion Industry. New Degree Press.

Mootee, Idris. (2013) Design Thinking for Strategic innovation. Wiley

Nesta (2014) Development Impact and You. [Online]. Nesta. Available from: http://diytoolkit.org/
Rawthorn, A (2018) Design as Attitude
Roger, M. (2013). The Design of Business: Why Design Thinking is the Next Competitive Advantage. Boston: Harvard Business Review Press. ATRiuM Library Main Shelves 658.4063 MAR

Siegle, Lucy. (2011) To Die for: Is Fashion Wearing Out the World? Fourth Estate.