FA2S38 - Fundamentals of Fashion Marketing & Business 2 01 Sep 2023 - 31 Aug 2026 | Version 2
Associated Module Information
| Module Code: | FA2S38 | ||
|---|---|---|---|
| Module Title: | Fundamentals of Fashion Marketing & Business 2 | ||
| Faculty: | Faculty of Business and Creative Industries | ||
| Faculty Group: | Fashion, Marketing and Photography | ||
| Faculty Sub Group: | Fashion Marketing and Photography | ||
| Module Leader: | Gwyneth Moore | ||
| Module Team: | Steven Wright, Kara Tennant, Alexandra Hollyman, Clare McTurk, Sally Phillips, Siriol McAvoy | ||
| First Intended Intake: | SEP 2020 | Final Year of Intake: | 2025 |
| Date Closed: | |||
| Credit Value: | 20 | Credit Level: | 5 |
| Language: | English | ||
| Percentage of Module Taught in Welsh: | 0 | ||
| Equivalent Module: | |||
| HECOS codes: | |||
| HECOS Code Weighting: | |||
Document Version Information
| Version | 2 |
|---|---|
| Valid From | 01 Sep 2023 |
| Valid To | 31 Aug 2026 |
Module Aims
• To introduce further sources and methods for the study of the fashion and beauty industries, within a global context, and the evolving expectations of the consumer.
• Extend knowledge of primary and secondary research methods and how to design these effectively for academic research and analyses.
Content Summary
This module focuses on developing student understanding and analysis of key academic research principles, connecting research with cultural and societal themes and how to present resourced and supported writing with academic rigour.
Students will have the opportunity to explore areas of own interest within the fashion and/or beauty industries but will need to be able to evidence significance of their chosen topic within a broader cultural context.
Key areas covered include:
• Celebrity/Influencer culture
• Cultural appropriation
• Image and text analysis
• Idea development
• Research – developing methods and critical analysis
• Research – ethics and protocol
Learning and Teaching Methods
| Activity Type | Hours |
|---|---|
| Lecture | 10 |
| Seminar | 12 |
| Tutorial | 1 |
| Supervised time in studio/workshop | 9 |
| Independent Study | 100 |
| Directed Study | 64 |
| Groupwork | 4 |
| Total Hours Selected | 200 |
Learning Outcomes
| # | Learning Outcome |
|---|---|
| LO1 | Understand the significant factors that have helped to construct Marketing & Business culture in the fashion industry |
| LO2 | Employ appropriate research methods and engage critically with important discourses related to Business and Marketing |
Module Requisites
N/A
Assessment Criteria
| Assessment Category | Assessment Type | Description | Duration | Word Count | Weight (%) | Best of? | Pass Mark |
|---|---|---|---|---|---|---|---|
| Asynchronous Assessment | Research Plan / Proposal / Project/ Log 1 | n/a | 0 | 2500 | 50 | No | 40 |
| Asynchronous Assessment | Essay 1 | n/a | 0 | 2500 | 50 | No | 40 |
Assessment Matrix
| Assessment Type | Learning Outcomes | ||
|---|---|---|---|
| LO1 | LO2 | ||
| Research Plan / Proposal / Project/ Log 1 | ✘ | ✘ | |
| Essay 1 | ✔ | ✔ | |