FA3S37 - Brand Futures 01 Sep 2020 - 31 Aug 2025 | Version 1
Associated Module Information
| Module Code: | FA3S37 | ||
|---|---|---|---|
| Module Title: | Brand Futures | ||
| Faculty: | Faculty of Business and Creative Industries | ||
| Faculty Group: | Fashion, Marketing and Photography | ||
| Faculty Sub Group: | Fashion Marketing and Photography | ||
| Module Leader: | Gwyneth Moore, Sally Phillips | ||
| Module Team: | Steven Wright | ||
| First Intended Intake: | SEP 2020 | Final Year of Intake: | 2025 |
| Date Closed: | |||
| Credit Value: | 20 | Credit Level: | 6 |
| Language: | English | ||
| Percentage of Module Taught in Welsh: | 0 | ||
| Equivalent Module: | |||
| HECOS codes: | |||
| HECOS Code Weighting: | |||
Document Version Information
| Version | 1 |
|---|---|
| Valid From | 01 Sep 2020 |
| Valid To | 31 Aug 2025 |
Module Aims
To provide students with a critical underpinning in the elementary theories of business development and entrepreneurship.
To increase students’ ability to synthesise suitable marketing strategies, to evaluate these activities and identify potential improvements using measurement data.
To consolidate competence in the preparation of a business case for a product/service and progress it to market.
This module includes a six-week immersive learning element.
Content Summary
This module offers opportunities to experience the ‘blue sky thinking’/conception relating to creative ideas and output. It develops of skills required for management and communication within business.
It will facilitate analysis of the fashion sector and of current factors impacting on levels of entrepreneurship and small business activity. Alongside this, it will explore
selection and application of suitable market research methods to foster an understanding of the relevance of findings to marketing plans.
From here, students will develop an understanding of how the development and implementation of a clear marketing strategy can aid business development.
Summary of topics covered:
• Writing a marketing plan
• Pitching/presentation skills
• Ethics
• PEST Factors
• Market Research
• Entrepreneurship
• Small business development
• Strategic marketing
• ‘Blue sky thinking’.
This module contains a six-week immersive learning element.
Learning and Teaching Methods
| Activity Type | Hours |
|---|---|
| Lecture | 19 |
| Seminar | 4 |
| Tutorial | 1 |
| Practical classes and workshops | 6 |
| Supervised time in studio/workshop | 6 |
| Independent Study | 100 |
| Directed Study | 64 |
| Total Hours Selected | 200 |
Learning Outcomes
| # | Learning Outcome |
|---|---|
| LO1 | Demonstrate critical awareness and research, in relation to current factors affecting business and entrepreneurship. |
| LO2 | Critically reflect on own practice within fashion marketing and business sector and its impact on future developments. |
Module Requisites
N/A
Assessment Criteria
| Assessment Category | Assessment Type | Description | Duration | Word Count | Weight (%) | Best of? | Pass Mark |
|---|---|---|---|---|---|---|---|
| Asynchronous Assessment | Project Output 1 | Market Research Assignment Detailed Marketing Plan and Pitch | 0 | 4000 | 100 | No | 40 |
Assessment Matrix
| Assessment Type | Learning Outcomes | ||
|---|---|---|---|
| LO1 | LO2 | ||
| Project Output 1 | ✔ | ✔ | |