FA3S39 - Content for Marketing 01 Sep 2020 - 31 Aug 2028 | Version 1
Associated Module Information
| Module Code: | FA3S39 | ||
|---|---|---|---|
| Module Title: | Content for Marketing | ||
| Faculty: | Faculty of Business and Creative Industries | ||
| Faculty Group: | Fashion, Marketing and Photography | ||
| Faculty Sub Group: | Fashion Marketing and Photography | ||
| Module Leader: | Gwyneth Moore | ||
| Module Team: | Steven Wright, Clare McTurk, Sally Phillips, Georgia Thomas | ||
| First Intended Intake: | SEP 2020 | Final Year of Intake: | 2025 |
| Date Closed: | |||
| Credit Value: | 20 | Credit Level: | 6 |
| Language: | English | ||
| Percentage of Module Taught in Welsh: | 0 | ||
| Equivalent Module: | |||
| HECOS codes: | 100632 - visual communication | ||
| HECOS Code Weighting: | 100 | ||
Document Version Information
| Version | 1 |
|---|---|
| Valid From | 01 Sep 2020 |
| Valid To | 31 Aug 2028 |
Module Aims
The aim of this module is to challenge students to develop marketing and content strategies for a client. Students will produce content and a marketing strategy that meets the client’s needs to deliver a complete media package to a professional standard. The module will introduce students to the planned integrated marketing strategies, and brings a methodical, critical and planned perspective on how to use the new techniques effectively in the actual digital business environment.
Content Summary
Course content will include:
• Designing an Integrated Marketing Communication plan
• Professional standards content
• Teamwork, networking and client management
• Design and creation of digital content (e.g. blogs, videos, apps, websites)
• Digital learning and professional development
Learning and Teaching Methods
| Activity Type | Hours |
|---|---|
| Lecture | 6 |
| Tutorial | 1 |
| Practical classes and workshops | 24 |
| Supervised time in studio/workshop | 5 |
| Independent Study | 100 |
| Directed Study | 64 |
| Total Hours Selected | 200 |
Learning Outcomes
| # | Learning Outcome |
|---|---|
| LO1 | Develop a marketing strategy and content to a professional standard |
| LO2 | Demonstration and understanding of business needs and objectives |
Module Requisites
N/A
Assessment Criteria
| Assessment Category | Assessment Type | Description | Duration | Word Count | Weight (%) | Best of? | Pass Mark |
|---|---|---|---|---|---|---|---|
| Asynchronous Assessment | Report 1 | n/a | 0 | 3000 | 50 | No | 40 |
| Asynchronous Assessment | Portfolio 1 | n/a | 0 | 3000 | 50 | No | 40 |
Assessment Matrix
| Assessment Type | Learning Outcomes | ||
|---|---|---|---|
| LO1 | LO2 | ||
| Report 1 | ✔ | ✔ | |
| Portfolio 1 | ✔ | ✔ | |