FA2S41 - Fashion Media and PR 01 Sep 2020 - 31 Aug 2026 | Version 1
Associated Module Information
| Module Code: | FA2S41 | ||
|---|---|---|---|
| Module Title: | Fashion Media and PR | ||
| Faculty: | Faculty of Business and Creative Industries | ||
| Faculty Group: | Fashion, Marketing and Photography | ||
| Faculty Sub Group: | Fashion Marketing and Photography | ||
| Module Leader: | Jennifer Whitney | ||
| Module Team: | Emma Jones, Steven Wright | ||
| First Intended Intake: | SEP 2020 | Final Year of Intake: | 2025 |
| Date Closed: | |||
| Credit Value: | 20 | Credit Level: | 5 |
| Language: | English | ||
| Percentage of Module Taught in Welsh: | 0 | ||
| Equivalent Module: | |||
| HECOS codes: | 100632 - visual communication | ||
| HECOS Code Weighting: | 100 | ||
Document Version Information
| Version | 1 |
|---|---|
| Valid From | 01 Sep 2020 |
| Valid To | 31 Aug 2026 |
Module Aims
To enable the student to recognise the importance of the media in creating awareness of fashion trends and brands.
To enable the student to gain an understanding of the employment opportunities within the media and public relations sectors.
To provide the student with the opportunity to investigate and articulate topical issues within fashion and enhance writing skills.
To enable the student to analyse the impact of digital media on the magazine industry and the communication channels available for information sharing.
Content Summary
Students are expected to write at least one article/feature or extended text of commercial writing, which will give them practice in formulating ideas, collating information and communicating via the written word.
The main areas covered are:
Print and digital media
Magazine and publishing landscape
Editorial content creation
Creating content for multiple platforms and channels
The underlying themes of the module are the impact of digital media on traditional print formats and the varied content creation formats, including audiences, now available for sharing information.
Students will create editorial and long-form features for a specified publication or platform, considering distribution, competitors, readership.
Lectures will cover the publishing and content creation landscape and roles within media and public relations industries.
Seminars and workshops will focus on writing and preparing relevant content for varied platforms.
Professional publishing and PR industry speakers will contribute, giving talks and running related workshops.
Students will work within a live brief environment where they will reach out to a client and create content that can be utilised in a commercial capacity.
Learning and Teaching Methods
| Activity Type | Hours |
|---|---|
| Lecture | 8 |
| Seminar | 6 |
| Tutorial | 1 |
| Practical classes and workshops | 14 |
| Supervised time in studio/workshop | 6 |
| External visits | 6 |
| Independent Study | 100 |
| Directed Study | 57 |
| Formative Assessment - Scheduled | 2 |
| Total Hours Selected | 200 |
Learning Outcomes
| # | Learning Outcome |
|---|---|
| LO1 | Demonstrate an awareness of a broad range of market influences, illustrating an ability to thoroughly analyse, research and select appropriate media for practical solutions |
| LO2 | Demonstrate the ability to communicate information and ideas in writing, as appropriate to different audiences and markets |
Module Requisites
N/A
Assessment Criteria
| Assessment Category | Assessment Type | Description | Duration | Word Count | Weight (%) | Best of? | Pass Mark |
|---|---|---|---|---|---|---|---|
| Asynchronous Assessment | Project Output 1 | Communications Strategy | 0 | 2000 | 50 | No | 40 |
| Asynchronous Assessment | Practical Written Work 1 | Editorial Feature | 0 | 2000 | 50 | No | 40 |
Assessment Matrix
| Assessment Type | Learning Outcomes | ||
|---|---|---|---|
| LO1 | LO2 | ||
| Project Output 1 | ✔ | ✔ | |
| Practical Written Work 1 | ✔ | ✔ | |