CK1S13 - Understanding Communication in the Creative Industries 01 Sep 2022 - 31 Aug 2026 | Version 2
Associated Module Information
| Module Code: | CK1S13 | ||
|---|---|---|---|
| Module Title: | Understanding Communication in the Creative Industries | ||
| Faculty: | Faculty of Business and Creative Industries | ||
| Faculty Group: | Film and TV | ||
| Faculty Sub Group: | Film and TV | ||
| Module Leader: | Andrew Pearsall | ||
| Module Team: | James Rendell, Gwyneth Moore | ||
| First Intended Intake: | SEP 2020 | Final Year of Intake: | 2025 |
| Date Closed: | |||
| Credit Value: | 20 | Credit Level: | 4 |
| Language: | English | ||
| Percentage of Module Taught in Welsh: | 0 | ||
| Equivalent Module: | |||
| HECOS codes: | 100444 - media and communication studies | ||
| HECOS Code Weighting: | 100 | ||
Document Version Information
| Version | 2 |
|---|---|
| Valid From | 01 Sep 2022 |
| Valid To | 31 Aug 2026 |
Module Aims
The module aims to introduce students to the range of professional communication practices in contemporary culture and the cultural industries; It enables students to acquire academic and practical skills, social capital and resilience, and thus providing a foundation for the Media Culture and Journalism course.
Content Summary
The module will explore essential professional skills and academic practices,. examining areas such as the use of current technologies in audio sound, visual media, and moving image design.
Much of the content will be discussed through group work and will encourage students to improve their practical skills associated with cultural labour including developing creative work to a brief, constructive team-work and appropriate presentation skills.
This module contains a six-week immersive learning element.
This module: a) will adhere to, and engage with, all ethical considerations (as laid out in this document – see ‘H. Ethical Issues’, above); b) when and where appropriate, it will make full use of Faculty-wide teaching expertise and technical support in its endeavour to fully integrate practice with theory.
Learning and Teaching Methods
| Activity Type | Hours |
|---|---|
| Lecture | 10 |
| Seminar | 4 |
| Independent Study | 92 |
| Directed Study | 72 |
| Supervised Time in Studio/Workshop | 4 |
| Demonstration | 2 |
| Practical Classes/Workshops | 10 |
| Groupwork | 6 |
| Total Hours Selected | 200 |
Learning Outcomes
| # | Learning Outcome |
|---|---|
| LO1 | Dommunicate effectively to appropriate audiences, including fellow students and relevant professionals from the wider creative industries. |
| LO2 | Demonstrate a personal and academic understanding of learning and communication practices in the digital world both on the course and in the wider creative industries. |
Module Requisites
N/A
Assessment Criteria
| Assessment Category | Assessment Type | Description | Duration | Word Count | Weight (%) | Best of? | Pass Mark |
|---|---|---|---|---|---|---|---|
| Asynchronous Assessment | Portfolio 1 | Podcast (audio recording up to 20mins, promotional social media including image and layout design) | 20 | N/A | 100 | No | 40 |
Assessment Matrix
| Assessment Type | Learning Outcomes | ||
|---|---|---|---|
| LO1 | LO2 | ||
| Portfolio 1 | ✔ | ✔ | |