FA1S63 - Fashion Communication 01 Sep 2020 - 31 Aug 2026 | Version 1
Associated Module Information
| Module Code: | FA1S63 | ||
|---|---|---|---|
| Module Title: | Fashion Communication | ||
| Faculty: | Faculty of Business and Creative Industries | ||
| Faculty Group: | Fashion, Marketing and Photography | ||
| Faculty Sub Group: | Fashion Marketing and Photography | ||
| Module Leader: | Fiona Howells | ||
| Module Team: | Steven Wright, Torunn Kjolberg, Joanne Terrar Young, Jayne Barne | ||
| First Intended Intake: | SEP 2020 | Final Year of Intake: | 2025 |
| Date Closed: | |||
| Credit Value: | 20 | Credit Level: | 4 |
| Language: | English | ||
| Percentage of Module Taught in Welsh: | 0 | ||
| Equivalent Module: | |||
| HECOS codes: | |||
| HECOS Code Weighting: | |||
Document Version Information
| Version | 1 |
|---|---|
| Valid From | 01 Sep 2020 |
| Valid To | 31 Aug 2026 |
Module Aims
1. To introduce and develop students’ awareness and understanding of visual communication techniques, the visual methodology and its purpose within the fashion industry.
2. To develop students’ visual practice including visual research, traditional and digital illustration techniques, compositional and spatial concerns, meaning, purpose and context through a wide range of aesthetic approaches that are utilized within the fashion industry.
Content Summary
This module will offer a broad exploration of the basic and more developed visual communication methods across both traditional hand-rendered and digital contexts. On successful completion of this module, students should be able to identify appropriate forms of visual communication and apply these to suitable contextual outcomes in traditional hand-rendered and digital formats. They should also be able to combine mixed-media to create new forms of illustrative outcomes.
The content will take the form of lectures, practical workshops and tutorial sessions. Students will be encouraged to generate a wide range of physical, digital and mixed-media outcomes in response to a brief. The range of techniques will result in a curated body of work designed to highlight best practice.
Learning and Teaching Methods
| Activity Type | Hours |
|---|---|
| Lecture | 5 |
| Tutorial | 2 |
| Project supervision | 2 |
| Practical classes and workshops | 20 |
| External visits | 6 |
| Independent Study | 100 |
| Directed Study | 64 |
| Formative Assessment - Scheduled | 1 |
| Total Hours Selected | 200 |
Learning Outcomes
| # | Learning Outcome |
|---|---|
| LO1 | Use visual research methods to undertake analysis using a range of mixed media work |
| LO2 | Select appropriate visual communication techniques and apply these to a defined brief. |
Module Requisites
N/A
Assessment Criteria
| Assessment Category | Assessment Type | Description | Duration | Word Count | Weight (%) | Best of? | Pass Mark |
|---|---|---|---|---|---|---|---|
| Asynchronous Assessment | Portfolio 2 | A portfolio of hand rendered and digital work resulting in a resolved outcome applied to a defined brief. Typically this would include a range of imagery exploring subject and media both digital and analogue. | 0 | N/A | 50 | No | 40 |
| Asynchronous Assessment | Portfolio 1 | A body of work resulting in exploratory visual research and communication. Typically this would include a range of imagery exploring subject and media both digital and analogue. | 0 | N/A | 50 | No | 40 |
Assessment Matrix
| Assessment Type | Learning Outcomes | ||
|---|---|---|---|
| LO1 | LO2 | ||
| Portfolio 2 | ✔ | ✔ | |
| Portfolio 1 | ✔ | ✔ | |