BJ2S78 - Practical Journalism and Communication Skills 12 Feb 2020 - 31 Aug 2026 | Version 1
Associated Module Information
| Module Code: | BJ2S78 | ||
|---|---|---|---|
| Module Title: | Practical Journalism and Communication Skills | ||
| Faculty: | Faculty of Business and Creative Industries | ||
| Faculty Group: | Film and TV | ||
| Faculty Sub Group: | Film and TV | ||
| Module Leader: | Robert Campbell | ||
| Module Team: | Gwyneth Moore | ||
| First Intended Intake: | SEP 2020 | Final Year of Intake: | 2025 |
| Date Closed: | |||
| Credit Value: | 20 | Credit Level: | 5 |
| Language: | English | ||
| Percentage of Module Taught in Welsh: | 0 | ||
| Equivalent Module: | |||
| HECOS codes: | |||
| HECOS Code Weighting: | |||
Document Version Information
| Version | 1 |
|---|---|
| Valid From | 12 Feb 2020 |
| Valid To | 31 Aug 2026 |
Module Aims
The module aims to consolidate students’ ability to identify ways to find ideas for, and execute, long and short form journalistic projects making full use of mixed media for audiences in the social/mobile environment. Such output will be informed by an understanding of audiences and clients, regarding how journalistic skills can also be deployed at the interface of journalism with the PR and marketing sector.
Content Summary
This module will explore feature writing, print page design, podcasting, and mobile video. It will develop journalistic skills for application in journalism and commercial contexts (e.g. marketing) while employing a critical perspective on the interface between journalism and PR. As such, this module is a blend of applied theory and practice.
Finally, this module: a) will adhere to, and engage with, all ethical considerations (as laid out in this document – see ‘H. Ethical Issues’, above); b) when and where appropriate, it will make full use of Faculty-wide teaching expertise and technical support in its endeavour to fully integrate practice with theory.
Learning and Teaching Methods
| Activity Type | Hours |
|---|---|
| Practical classes and workshops | 36 |
| Independent Study | 92 |
| Directed Study | 72 |
| Total Hours Selected | 200 |
Learning Outcomes
| # | Learning Outcome |
|---|---|
| LO1 | Create media-rich journalistic artefacts for a target audience in negotiation with lecturers. |
| LO2 | Understand the scope and manner in which journalistic skills may be applied in the journalism industry and, beyond, in the wider communications business. |
Module Requisites
N/A
Assessment Criteria
| Assessment Category | Assessment Type | Description | Duration | Word Count | Weight (%) | Best of? | Pass Mark |
|---|---|---|---|---|---|---|---|
| Asynchronous Assessment | Report 1 | Critical analysis | 0 | 1500 | 30 | No | 40 |
| Asynchronous Assessment | Portfolio 1 | Mixed media journalism including longer form artefacts | 0 | N/A | 70 | No | 40 |
Assessment Matrix
| Assessment Type | Learning Outcomes | ||
|---|---|---|---|
| LO1 | LO2 | ||
| Report 1 | ✔ | ✔ | |
| Portfolio 1 | ✔ | ✔ | |