CK2S12 - Media Audiences and Fandom 12 Feb 2020 - 31 Aug 2026 | Version 1
Associated Module Information
| Module Code: | CK2S12 | ||
|---|---|---|---|
| Module Title: | Media Audiences and Fandom | ||
| Faculty: | Faculty of Business and Creative Industries | ||
| Faculty Group: | Film and TV | ||
| Faculty Sub Group: | Film and TV | ||
| Module Leader: | Rebecca Williams, Gwyneth Moore | ||
| Module Team: | James Rendell, Lesley Harbidge | ||
| First Intended Intake: | SEP 2020 | Final Year of Intake: | 2025 |
| Date Closed: | |||
| Credit Value: | 20 | Credit Level: | 5 |
| Language: | English | ||
| Percentage of Module Taught in Welsh: | 0 | ||
| Equivalent Module: | |||
| HECOS codes: | 100444 - media and communication studies | ||
| HECOS Code Weighting: | 100 | ||
Document Version Information
| Version | 1 |
|---|---|
| Valid From | 12 Feb 2020 |
| Valid To | 31 Aug 2026 |
Module Aims
The module aims to:
• Critically explore the history of research on media audiences and fans
• Consider debates about the conceptualisation of the audience and media texts in academic and popular discourse.
• Examine examples of media audience research, evaluate the methods that inform these and equip students with the skills necessary to conduct their own audience research project.
Content Summary
The purpose of this module is to introduce a broad range of areas relating to audiences and fandom which may include such as active audience theories, media audiences and everyday life, culture and taste, critical reception, new media audiences, audience and fan creativity, the spaces and places of audiences, subcultures, audiences and identity, and audience research methods.
Finally, this module: a) will adhere to, and engage with, all ethical considerations (as laid out in this document – see ‘H. Ethical Issues’, above); b) when and where appropriate, it will make full use of Faculty-wide teaching expertise and technical support in its endeavour to fully integrate practice with theory.
Learning and Teaching Methods
| Activity Type | Hours |
|---|---|
| Lecture | 18 |
| Seminar | 18 |
| Independent Study | 92 |
| Directed Study | 72 |
| Total Hours Selected | 200 |
Learning Outcomes
| # | Learning Outcome |
|---|---|
| LO1 | Assess critically the debates over audience and fan responses to a range of media texts. |
| LO2 | Understand the range of methods available for the study of media audiences, and use these appropriately to engage in independent audience research. |
Module Requisites
N/A
Assessment Criteria
| Assessment Category | Assessment Type | Description | Duration | Word Count | Weight (%) | Best of? | Pass Mark |
|---|---|---|---|---|---|---|---|
| Synchronous Onsite Oral Assessment | Presentation (Synchronous Onsite) 1 | 20 minute group presentation | 20 | N/A | 50 | No | 40 |
| Asynchronous Assessment | Essay 1 | Essay | 0 | 2500 | 50 | No | 40 |
Assessment Matrix
| Assessment Type | Learning Outcomes | ||
|---|---|---|---|
| LO1 | LO2 | ||
| Presentation (Synchronous Onsite) 1 | ✔ | ✔ | |
| Essay 1 | ✔ | ✔ | |