CK3S21 - Transmedia and Media Convergence 12 Feb 2020 - 31 Aug 2026 | Version 1
Associated Module Information
| Module Code: | CK3S21 | ||
|---|---|---|---|
| Module Title: | Transmedia and Media Convergence | ||
| Faculty: | Faculty of Business and Creative Industries | ||
| Faculty Group: | Film and TV | ||
| Faculty Sub Group: | Film and TV | ||
| Module Leader: | Rebecca Williams | ||
| Module Team: | James Rendell, Gwyneth Moore | ||
| First Intended Intake: | SEP 2020 | Final Year of Intake: | 2025 |
| Date Closed: | |||
| Credit Value: | 20 | Credit Level: | 6 |
| Language: | English | ||
| Percentage of Module Taught in Welsh: | 0 | ||
| Equivalent Module: | |||
| HECOS codes: | 100444 - media and communication studies | ||
| HECOS Code Weighting: | 100 | ||
Document Version Information
| Version | 1 |
|---|---|
| Valid From | 12 Feb 2020 |
| Valid To | 31 Aug 2026 |
Module Aims
Transmedia entails ‘integrating multiple texts to create a narrative so large that it cannot be contained within a single medium’ (Jenkins, 2006: 95). The module aims to introduce the key definitions, debates and theories surrounding transmedia and convergence culture, drama through analysis of key examples, understanding of production conditions, and consideration of the policies and professional landscapes that shape contemporary media. The module encourages critical thinking and evaluation and requires students to critically reflect on how the concept of transmediality has been defined and discussed by different groups for competing purposes.
Content Summary
The purpose of this module is to offer a theoretical study of transmedia texts, branding and audiences through a critical lens. It focuses on the key concepts of transmediality and convergence culture across different platforms, and media industries and explores transmedia narratives and content production, branding and marketing, audience responses, and digital content. The module explores a variety of media including film, television, comics, videogames and audience produced content, and case studies from global Hollywood cinema, contemporary television production, and branded themed interactive spaces.
Topics may include: defining transmedia and convergence culture; Anglo-American perspectives; International, transnational and Global perspectives; advertising, branding and promotion; world-building and storyworlds; transmedia television; the history of transmedia; transmediality and space/place; transmedia, convergence and factual genres; transmedia literacy; audiences/fans and convergence culture.
Finally, this module: a) will adhere to, and engage with, all ethical considerations (as laid out in this document – see ‘H. Ethical Issues’, above); b) when and where appropriate, it will make full use of Faculty-wide teaching expertise and technical support in its endeavour to fully integrate practice with theory.
Learning and Teaching Methods
| Activity Type | Hours |
|---|---|
| Lecture | 18 |
| Seminar | 18 |
| Independent Study | 92 |
| Directed Study | 72 |
| Total Hours Selected | 200 |
Learning Outcomes
| # | Learning Outcome |
|---|---|
| LO1 | Critically evaluate transmedia texts and elements of convergence culture through the lens of audiences, industry, and creators. |
| LO2 | Demonstrate their visual research and analytical skills by producing a project proposal for a Transmedia experience, with knowledge and appropriate use of relevant academic and industry concepts and terminology. |
Module Requisites
N/A
Assessment Criteria
| Assessment Category | Assessment Type | Description | Duration | Word Count | Weight (%) | Best of? | Pass Mark |
|---|---|---|---|---|---|---|---|
| Asynchronous Assessment | Project 1 | One pitch/proposal for a transmedia strategy for a created narrative | 0 | 3000 | 50 | No | 40 |
| Asynchronous Assessment | Poster 1 | One group research poster. This will be presented verbally as a research poster (presented for 15 minutes including questions). | 0 | N/A | 50 | No | 40 |
Assessment Matrix
| Assessment Type | Learning Outcomes | ||
|---|---|---|---|
| LO1 | LO2 | ||
| Project 1 | ✔ | ✔ | |
| Poster 1 | ✔ | ✔ | |