FA3S48 - Professional Strategies 01 Sep 2020 - 31 Aug 2026 | Version 1

Associated Module Information

Module Code: FA3S48
Module Title: Professional Strategies
Faculty: Faculty of Business and Creative Industries
Faculty Group: Fashion, Marketing and Photography
Faculty Sub Group: Fashion Marketing and Photography
Module Leader: Torunn Kjolberg
Module Team: Steven Wright, Fiona Howells, Jayne Barne, Joanne Terrar Young
First Intended Intake: SEP 2020 Final Year of Intake: 2025
Date Closed:
Credit Value: 20 Credit Level: 6
Language: English
Percentage of Module Taught in Welsh: 0
Equivalent Module:
HECOS codes:
HECOS Code Weighting:

Document Version Information

Version 1
Valid From 01 Sep 2020
Valid To 31 Aug 2026

Module Aims

1. Support students in articulating their future position within the professional sphere.
2. Further develop students’ professional visual presentation and branding skills.
3. Encourage a positive attitude to lifelong learning.
4. Prepare students for entry to employment with the Fashion and Creative Industries.

Content Summary

This module aims to provide an opportunity for students to clearly demonstrate the culmination of the skills, knowledge and understanding of their chosen specialist area gained during the programme through an industry focused presentation of promotional fashion material. This presentation should be produced to standards expected within the professional industry, and as a consequence, should provide students with the work, confidence and experience to become employable within the profession, or to progress on to further study.
This module will be delivered by subject specialists, and supported by the Careers Service. A key aspect of this module will be the development of an understanding of the industry landscape, the graduate position within it and how to achieve the goal of industry-based employment. This process will be achieved through industry, competitor and consumer research to provide a strong foundation on which to build a professional body of promotional material.
The work produced throughout this module should provide the evidence that clearly identifies students’ ability to reflect upon their skills, the industry and their position within a future context. Particular attention should be paid to brand positioning and the professional skills required to thrive as a practicing industry professional.

Learning and Teaching Methods

Activity Type Hours
Lecture 10
Seminar 14
Project supervision 9
Practical classes and workshops 2
Independent Study 100
Directed Study 64
Formative Assessment - Scheduled 1
Total Hours Selected 200

Learning Outcomes

# Learning Outcome
LO1 Evaluate independently the professional elements of a body of work to contextualise their own practice within the wider design industry.
LO2 Present to a professional standard a self-generated body of work.

Module Requisites

N/A

Assessment Criteria

Assessment Category Assessment Type Description Duration Word Count Weight (%) Best of? Pass Mark
Asynchronous Assessment Project Output 2 Students will be required to submit a body of work used to promote their practice as a designer within the creative industries. 0 N/A 50 No 40
Asynchronous Assessment Project Output 1 Students will be required to submit a body of work contextualizing their practice as a designer within the creative industries. 0 N/A 50 No 40

Assessment Matrix

Assessment Type Learning Outcomes
LO1 LO2
Project Output 2
Project Output 1

Reading List

1. Bryant. N., Burns L. D. & Mullet K. K. (2016). The Business of Fashion: Designing, Manufacturing and Marketing. 5th edition. London: Oxford: Fairchild Books Bloomsbury Publishing
2. Burke, S. (2013) Fashion Entrepreneur: Starting your own Fashion Business (Fashion Design series) London; Burke Publishing
3. Burnett, W., & Evans, D. (2018). Designing your life: Build the perfect career, step by step. London: Vintage
4. Bickle. M. (2010) Fashion Marketing: Theory, Principles & Practice. London; Oxford: Fairchild Books: Bloomsbury Publishing
5. Chow, S. (ed.) (2018) The Fashion Business Manual: An illustrated guide to building a fashion brand. Hong Kong: Fashionary International.
6. Easey, M. Fashion Marketing. (2009) Third Edition. Oxford: Wiley Blackwell Publishing
7. Flynne, I.M. & Foster, J. Z (2009) Research Methods for the Fashion Industry. London: Bloomsbury Publishing
8. Granger, M. (2015) The Fashion Industry and its Careers: An Introduction. 3rd ed. London: Bloomsbury
9. Perry, M. and Melder, A. (2004). Marketing your creativity: New approaches for a changing Industry. Lausanne: Ava.
10. Posner, H. (2015) Marketing Fashion: Strategy, Branding and Promotion. (2nd Ed.) London: Laurence King
11. Slade-brooking, C. (2016) Creating a Brand Identity. London: Laurence King.
12. Tungate. M. (2012) Fashion Brands: Branding Style from Armani to Zara. London: Kogan Page Ltd
13. Yates, J. (2011) The Fashion Careers Guidebook. London: Bloomsbury